Enterprise Mobility in Retail Market Size

Enterprise Mobility in Retail Market Analysis

The enterprise mobility in retail market is expected to register a CAGR of 26.25% over the forecast period of (2021-2026). According to the United States Census, Retail sales hit a record of USD 6 trillion in 2018. This is also a 50% increase from 2009's record low of USD 4.06 trillion.

• Differentiation in retail stores has never been more important than it is now. Consumers have more shopping options than ever before, from mass merchandisers to large retail departmental stores, offering one-stop discount shopping, and the convenience of the 24x7 global online marketplace.
• Retailers face relentless demands from consumers for more product choices, faster fulfillment, and improved service. Enterprise mobility can ease the burden of these demands, by implementing solutions such as in-store digitization mobility.
• The retail industry is generating huge amounts of data from its various channel modes - social sites, blogs, and from different apps. Much of this unstructured data is left unused, despite providing valuable information. With the introduction of e-commerce, the retail industry entered into the digital age, where retailers have the opportunity to collect more information about their customers.
• Leading retailers are leveraging enterprise mobility in retail services, to deliver better user experience and maximize store performance. From location analytics to drive engagement in order to understand shopper patterns, there is a fast-paced growth in retail expenditure, due to the rapid growth of urbanization.
• For instance, Snapchat and Amazon announced a partnership, which makes it easier to buy whatever Snapchat users come across in real life. Users point their Snapchat camera at a physical product or barcode and are then redirected to an Amazon pop-up card for that product, or something similar.
• Moreover, the integration of the Internet of Things (IoT) in the retail industry has increased, over the past few years, through the ascending utilization of devices such as RFID and sensor. According to Hewlett Packard Enterprise, 50% of retailers around the world, have adopted the IoT technology.
• However, to ensure that a retailer's network, data, application, and endpoints remain secure (away from any malware and breaches), several software applications and services are evolving to fulfill these requirements. According to NTT Security, the retail industry in APAC, the United States, and Australia were the sources of 93% of attacks.