Market Share of Energy Bar Industry
The global energy bar market is highly fragmented and competitive, with various international and regional players. Major players in the market include Kellogg's, General Mills Inc., Mondelēz International, Inc. (Clif Bar & Company), Mars Incorporated, and Lotus Bakeries, among others. The major players in the market studied have been focusing on strategies like product innovation, mergers, acquisitions, and geographic expansions, to establish a strong consumer base and esteemed position in the market. Among strategies, prominent players in the global energy bar market prefer product innovation the most, with key players investing heavily in research and development, incorporating organic/vegan ingredients to roll out innovative flavors and packaging, and positioning them as clean-label products.
Energy Bar Market Leaders
The Kellogg Company
General Mills Inc.
Lotus Bakeries Corporate
Mars, Incorporated (Kind LLC)
Mondelēz International, Inc. (Clif Bar & Company)
*Disclaimer: Major Players sorted in no particular order
