Market Trends of Electronic Paper Display Industry
The Consumer Electronics Industry is Expected to Hold Significant Market Share
EPD is an integral part of consumer electronics as well as wearable. Growing demand for consumer electronics over the forecast period majorly contributes to the market growth owing to the constant need for display technologies. Furthermore, the intense penetration of mobile phones, tablets, and smartphones fuels growth in the consumer electronics industry, which demands more effective display technologies. Additionally, E-ink technology is used for most consumer electronics to provide low eye strain and enhanced battery life. According to Cisco Systems, Wearables in North America and Asia Pacific are expected to account for around 70% of global wearable 5G connectivity in 2022.
The rising availability of free e-books on the internet and a shift in preference among tech-savvy users from traditional books toward portable electronic reading devices are expected to drive the EPD market. Most American adults own a tablet, smartphone, or e-reader device, with the majority using tablets for reading eBooks. Electronic ink technology produces low-power paper, like a display used primarily in e-book readers, such as Amazon's Kindle.
Electronic paper displays are widely adopted in the wearables industry. Wearables, such as fitness trackers, have gained significant traction owing to increased fitness trends across consumers. Plastic Logic's ultra-thin and flexible e-paper displays have been gaining adoption, given the enormous opportunities they open up in wearable device applications, such as watches and devices, for mobile health monitoring.
EPDs are employed in smart home devices, such as smart thermostats or smart displays, where low power consumption and easy readability are important. EPDs can display information like temperature and weather updates or even act as digital sticky notes. In addition, EPDs find applications in various Internet of Things (IoT) devices, where their low power requirements and visibility in different lighting conditions are advantageous.
EPDs are integrated into smart packaging and labels for consumer products. These labels can display dynamic information, such as product details, expiration dates, or promotional messages. EPDs provide an interactive and eye-catching way to communicate with consumers and enhance the product experience.
North America is Expected to Hold Significant Market Share
- North America holds a considerable share of the global EPD market. The region has witnessed steady growth due to the increasing demand for EPDs in various sectors, such as e-readers, retail, signage, and wearables. Factors like the popularity of e-books, the need for energy-efficient display solutions, and the growing adoption of smart devices drive the market.
- North America has been a significant market for e-readers, and EPDs play a crucial role in this segment. With the popularity of e-books and the presence of major e-reader manufacturers, EPDs have gained significant traction in North America. EPDs offer a comfortable reading experience, long battery life, and excellent visibility, making them a preferred choice for e-readers.
- The retail sector in North America has embraced electronic paper displays, particularly for electronic shelf labels (ESLs). EPDs provide efficient pricing and information updates, reducing manual labor and costs. Moreover, digital signage applications in North America, such as in-store displays and outdoor billboards, leverage the benefits of EPDs for energy-efficient and easily readable content.
- The North American market is known for its high adoption of wearable devices and smartwatches. EPDs are increasingly incorporated into these devices, offering always-on displays, excellent visibility, and low power consumption. The demand for smartwatches and fitness trackers in North America has propelled the growth of EPDs in this segment.
- North America is a hub for technological advancements and innovation in the EPD market. Companies in the region are actively involved in research and development efforts to improve EPD technology, such as enhancing color reproduction, refresh rates, and flexibility. These advancements contribute to the growth of the EPD market in North America.
