Market Size of Electric Toothbrush Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.88 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Electric Toothbrush Market Analysis
The Global Electric Toothbrush Market is projected to register a CAGR of 6.88% over the upcoming five years.
Over the long term, the market is expected to be driven by the rise in dental problems and awareness regarding dental hygiene during the forecast period. The dental health association claims that, in comparison to those who use manual brushes, electric toothbrush users had healthier gums, fewer tooth decay, and longer tooth retention. Plaque can be removed quite well with electric toothbrushes, especially ones with "oscillating" heads that rotate in both directions. This reduces the risk of gum disease and tooth decay. Moreover, the rise in disposable income of consumers particularly in developing economies such as China and India coupled with manufacturers' focus on developing innovative products such as smart electric toothbrushes, etc., with enhanced benefits are the major factors anticipated to drive the market growth in the coming years.
Additionally, major players operating in the market are taking launching campaigns to educate and raise awareness of dental care among the people. Furthermore, various associations such as the American Association of Orthodontists (AAO) are taking up initiatives and starting awareness programs related to good oral care. For instance, in October 2022, the American Association of Orthodontists (AAO) sponsored a campaign that aims to create awareness about the benefits of orthodontic treatment and the significance of oral health. Such factors are anticipated to drive market growth during the forecast period. However, the high price of these brushes acts as a major restraint of the market.
