Market Trends of Egypt Metal Packaging Industry
This section covers the major market trends shaping the Egypt Metal Packaging Market according to our research experts:
Cans are Expected to Hold a Significant Share
- Cans have been the most popular of all metal packaging options. The ease of use and availability of metal cans have aided their adoption in various packaging applications over the last century. Egypt's demand for packaged food is increasing due to rising income, ease and convenience, and the availability of canned food. Furthermore, consumer trends such as a preference for small-size and multi-pack packaging formats are boosting the volume growth of metal cans in Egypt's food sector.
- The rising export of packaged food from Egypt has significantly added to the growth of metal packaging products in the market. According to the Food Export Council, Annual exports of Egyptian food increased by 19% in 2021, recording a revenue of USD 4.1 billion, compared with USD 3.45 billion in 2020. Arab countries are the top importers of processed food from Egypt. Halal-certified packaging solutions are very important for vendors to have a better reach and adoption for their offerings.
- A trend in the country is the growing preference for canned fruits soaked in their natural fruit juices instead of artificial sugar syrup. Countries like the United Kingdom, Germany, France, and the Netherlands offer opportunities for exporters from developing countries for canned fruits, further creating demand for metal cans.
- Cans are preferred by consumers who consider them easy to open, store, and stack, and easy to dispose of; also, they are catered in a wide range of sizes and have numerous uses. Due to shifts in consumer trends and preferences, beverage cans are gaining momentum in specialty drink categories.
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Beverage Industry Expected to Hold Major Share
- The beverage manufacturers continued to capture opportunities in Egypt with newer brands, including high-end products and health drinks for the international audience from the tourist segments.
- In August 2022, the Central Agency for Public Mobilization and Statistics published statistics that state the beverage industry surged by 30.2% month-on-month in May with the beginning of the summer season in Egypt due to growing consumer spending on beverages such as energy drinks, carbonated drinks, etc.
- Furthermore, to increase the export of food and beverage products to regional and global markets, the government of Egypt provided all forms of support to PepsiCo, which planned to increase its investments in Egypt in the next five years.
- In addition, in August 2022, the Egyptian International Beverage Co., an independent producer and distributor of various beverage brands in Egypt, signed a Finance Agreement with Elite Capital & Co. Limited United Kingdom to finance its expansion plans. With this expansion plan, the company focuses on serving the tourist industry with products that have won international awards and are well-liked in the local market.
- Such growth factors backed by the government to support the beverage industry and expansion by the manufacturers to cater to the growing demand for beverages are likely to advocate for the growth of metal packaging in Egypt.
