Egypt Flexible Packaging Market Size

Egypt Flexible Packaging Market Analysis

The Egyptian flexible packaging market is anticipated to register a CAGR of 4.82% over the forecast period. The market for flexible packaging in Egypt is expected to grow over the anticipated period, driven by increased consumer demand and rising consumption from the packaging sector. The Russia-Ukraine war has slightly impacted Egypt's overall ecosystem of the flexible packaging market.

• Flexible packaging is gaining popularity as the future of packaging due to its convenient shape, ease of use, resealable properties, lightweight, and overall environmental impact compared to rigid counterparts.
• A rising number of consumer-packaged goods (CPG) companies find that using flexible packaging helps differentiate their product from the competition, resulting in increased consumer interest and, ultimately, purchases. A bonus is that brands that adopt flexibility into their line-ups find these products easier to store, display, ship, and handle.
• Brands are aggressively focused on implementing Flexible Packaging Solutions across their product line to demonstrate their strong commitment to keeping the earth greener since sustainability is quickly becoming the most crucial trend in packaging. Recycled packaging choices are favored by businesses and customers concerned about the environment due to limitations, tight compliance requirements, and other sorts of bans being implemented globally.
• Egypt is witnessing positive volume sales growth across packaged food as population growth continues to underpin rising sales across the country. All these factors are collectively expected to drive the consumption of consumer products that require flexible packaging products for packaging. Furthermore, expanding new retail stores and outlets is estimated to augment the demand for flexible plastic products in the next few years.
• However, the growing awareness of the environmental impact of single-use plastic and unsustainable business plastic solutions has increased demand for environmentally friendly products. The initiative by Egypt's local government has raised awareness about alternatives to single-use plastic packaging that significantly impacted plastic packaging consumption.
• The COVID-19 outbreak significantly impacted Egypt's SMEs that produce flexible packaging. The effects of COVID-19 on SMEs resulted in both operational and financial issues. Additionally, there was a noticeable disturbance in the supply chain regarding output. Financially, they have little cash on hand, but instead of applying for a loan to pay their bills, they temporarily choose to cut back on production.
• Further, the Russia-Ukraine war slightly affected the country's packaging since it does not rely much on Russia or Ukraine to trade flexible packaging products.