Market Trends of E-Mountain Bike Industry
This section covers the major market trends shaping the E-Mountain Bike Market according to our research experts:
Growing Demand for Sustainable Transportation
- Mobility plays a vital role in the current society that we live in. With the growing concern for preserving and sustaining it for future generations, mainly because of the increasing scarcity of natural resources and environmental concerns, protecting the environment poses a significant challenge to society and governments worldwide.
- As a result, the rising demand for e-mountain bikes is an ideal solution to the challenge. With the continually growing environmental and health concerns due to the increasing emission levels, governments and international organizations worldwide are enacting stringent emission norms to reduce carbon emission levels.
- Owing to this, some international organizations worldwide are implanting strict criteria for vehicles. For instance, In January 2020, European Union implemented Regulation (EU) 2019/631, setting CO2 emission performance standards for new passenger cars and vans. The average CO2 emissions from new passenger cars registered in Europe have decreased by 12% compared to the previous year, and the share of electric vehicles tripled.
- Additionally, the depletion of fossil fuel levels at an alarming rate has been creating concerns for sustainability for future generations. This factor is posing a huge challenge for governments and society.
- Over the years, the sales of e-bikes have increased rapidly due to the rise in fuel costs, which has led to the growth of the implementation of electric bicycles as a daily means of transport. Switzerland is considered one of the best trekking places. Players in the market are launching lighter and rugged e-MTBs with massive batteries, better comfort, improved range, and better features to widen their customer base.
- For instance, in October 2022, the Ibis Oso launched a new e-mountain bike. The bicycle has a full-carbon-fiber frame to reduce its weight; it weighs 53 pounds (24 kg). Oso says this is the first bike to use its upper-link suspension de-link technology. The Bosch Performance Line CX motor powers the eMTB, including a battery and display.
- Considering these factors and development, demand for e-mountain bikes is anticipated to register a higher growth rate during the forecast period.
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Europe is Leading the E-mountain Bike Market
- The e-mountain bikes/E-MTB in Europe are expected to contribute most to the development of the overall market as demand from e-bikes is again setting trends in the industry, as there is a great demand for lighter and smaller bikes with more performance. The sales figures show that e-bikes are becoming popular among recreational cyclists who prefer to enjoy longer rides without getting exhausted after trekking.
- In addition, the government stance has favored the growth of e-mountain bikes over the longer term across Europe. For instance, the United Kingdom government has started taking steps to enhance the adoption of e-Bikes and motorcycles in the country. The country started providing national incentives and is also planning to increase the financial subsidies on e-bikes to promote their usage. The government announced the decision to set a 2035 target for phasing out all new motorcycles equipped with an internal combustion engine (ICE).
- In April 2021, the French assembly passed a bill favoring e-bikes. Owners of outdated, polluting vehicles in France would be offered incentives if they chose to discard them. The French National Assembly recently adopted draft legislation permitting clunkers to be traded for a EUR 2,500 (USD 2,660) incentive to purchase an electric bicycle. The draft bill's principal goal is to provide financial help to buy electrically assisted bicycles if a polluting old vehicle is scrapped.
- The market for e-mountain bikes in France is also equally growing. Some of the major factors driving the market are the rise in the e-cargo and e-mountain bikes category, increasing traffic, and increasing focus on reducing exhaust emissions. Players are introducing e-mountain bikes in Europe to expand their consumer base and growth potential.
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