E-Commerce Personal Care Products Market Size

E-Commerce Personal Care Products Market Analysis

The e-commerce personal care products market was valued at USD 69.61 billion for the current year and is expected to register a CAGR of 6.74% over the next five years.

• The emergence of evolving technologies, such as smartphones, personal computers, the internet, e-commerce, social media, communication strategies, and marketing campaigns, have changed the landscape of the global e-commerce personal care products market. The players operating in the market have been using influencer marketing on social media to influence customers and encourage advertisers and marketing practitioners to shift their brand conversations in the digital space.
• For instance, according to We Are Social; Hootsuite, the total number of active social media users was 106 million in January 2023 in Russia. Social media has become an increasingly important platform for brands to showcase their products. Social media posts can reach a wide range of potential customers across the country and generate buzz, particularly in the beauty and personal care industry. Leading brands such as L'Oréal, Unilever, and Estée Lauder, among others, have been turning to Facebook, Instagram, and YouTube to promote product launches and engage their consumers with tutorials and promotional campaigns.
• Additionally, the increasing awareness of customers about their appearance is one of the major reasons driving market expansion. Millennials increasingly use personal care products such as skin care, body care, and hair care as part of their regular grooming routine. Also, the variety of personal care items available on e-commerce platforms includes both well-known brands and up-and-coming niche firms. The variety of options available to consumers enables them to find better products that meet their unique needs and preference.
• Also, diverse brands are developing a robust online presence focusing on selling to customers directly. Companies have learned the importance of investing in effective brand website operations to engage with customers. Brands prioritize providing customers with a superior online purchasing experience. Shoppers are aware of the potential deals on various channels and prefer to shop accordingly.
• Consumers are more likely to discover new brands or products via advertisements and updates on brands' social media pages on platforms including Facebook and Twitter. For instance, in February 2022, Snapchat, a multi-media instant messaging platform, recently unveiled an augmented reality (AR) shoppable filter for MAC Cosmetics and UltaBeauty. Consumers of shoppable AR lenses can swap between virtual makeup styles using a variety of different products and brands that are linked directly to a company's product catalogs. Snapchat's augmented reality targets both consumers' and companies (AR) purchasing experience.