Market Trends of Dried Soup Industry
This section covers the major market trends shaping the Dried Soup Market according to our research experts:
Growing Demand for Ready to Eat Food health based foods
- There is a high demand for healthy food products across the globe with the increase in awareness of eating healthy. Since most of the items are packed with dried veggies and meat products, consumers are accepting a variety of soups for their related health benefits. Additionally, there is a growing preference for vegan and allergy-free foods such as gluten-free and allergen quick soup mixes.
- Due to the demand, producers are releasing new goods with "free-from" claims in an attempt to attract customers. For instance, as part of its debut in the soup sector, in November 2021, Herbalife Nutrition launched a plant-based protein instant soup in the United States and Puerto Rico. It has 3 g of fiber and 15 g of plant-based protein to give you sustained energy.
- Therefore, it is anticipated that the release of value-added gluten-free, organic, and vegan dried soup varieties will boost product demand. Additionally, two significant selling aspects that make instant soups so well-liked by consumers are their portability and long shelf life. They have a reputation for being easily available and cost-effective solutions due to their handy packaging and easy accessibility. This is because they offer a quick and filling supper. The mixes are easy to produce and need little time.
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Europe Holds the Largest Market Share in Dried Soup Market
- The dried soup market has been geographically segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The European region held the largest market share, followed by Asia-Pacific. The growing demand for high-quality meals that can be prepared at short notice has helped the growth of this market in Europe.
- Dried soup products dominate the market compared to other convenience soup products because they contain higher levels of nutrition, vitamins, minerals, and proteins. Also, packed soup mixes are more convenient and last longer than soups served in restaurants and food outlets.
- Russia is the most attractive market in this region, followed by Italy and the United Kingdom. However, in recent years, sales have declined due to health concerns related to dried soups. Nonetheless, companies' new product launches and extensive advertising are expected to increase sales during the forecast period.
- Besides this, innovative product packaging with the required nutritional information and other health benefits also helps persuade consumers to buy dried soup. The rising disposable incomes and shift in the taste of consumers are expected to drive the market's growth in the region.
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