Market Trends of Digital Holography Industry
Digital Holographic Displays to Hold the Significant Market Share
- Customers' interest can be effectively drawn in by using digital signage. Holographic display technology will increase marketing effectiveness and let users enjoy content without headgear restrictions.
- According to a survey by Queppelin, there are 57.4 million active VR users in the US, and the AR-VR market is projected to reach USD 1.5 trillion. Immersive technology, such as virtual reality, is expected to impact the healthcare sector significantly.
- In June 2022, Looking Glass introduced the world's largest holographic display. The 65-inch, 8K-resolution screen is five times bigger than any previous 3D holo display and requires no special equipment to see the visuals. The new display is "group viewable," distinguishing it from several competing products that one person can only view at a time.
- In October 2022, an India-based startup PORTL, an Intelligent Home Mirror, announced plans to design cabinet-sized holographic displays in places that might be useful, like stores, meeting rooms, or even classrooms. One application for these PORTL EPIC devices is full-body video chatting, product browsing, and evaluation before a consumer decides to purchase.
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Asia-Pacific to Witness Significant Growth
- The adoption of digital technology has been the fastest in Asia-Pacific. The metaverse will become increasingly important as more nations build smart cities. Every industry, including real estate, healthcare, education, and retail, is turning to the 3D world to get a clearer and more accurate picture of their business models. For instance, Vizzio Technologies, based in Singapore, built a digital twin of the city of Singapore to give consumers a seamless 3D experience. A similar 3D map of Osaka and Tokyo was produced by the CAD Center in Japan, utilizing cutting-edge software to create immersive experiences.
- In January 2022, to make in-person buying safer, 7-Eleven Stores in Japan installed floating holographic displays that function without any physical contact. With the use of this Digi POS, a touchscreen interface will appear to be floating in midair in front of a customer while those in line behind them see nothing at all.
- In December 2022, footwear company Bata unveiled 3D OOH Billboards. This novel method of 3D outdoor advertising draws attention to the range of sneakers the company sells. The billboard makes use of an anamorphic image content generation method to provide content that appears in three dimensions and is visually appealing.
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