Dental Fluoride Treatment Market Size

Dental Fluoride Treatment Market Analysis

The dental fluoride treatment market is expected to register a CAGR of 8.1% during the forecast period.

The studied market was severely impacted by the pandemic in its initial phase. Major companies operating in the oral care segment reported a shift in consumer preference toward online consultations, resulting in fewer visits to the retail shops, which led to lower sales volume during the outbreak. Moreover, several studies have been conducted that demonstrate the effect of COVID-19 on dental care. For instance, the German Society of Dentistry and Oral Medicine (DGZMK) has stressed the importance of dental health and the systemic relevance of dentistry, especially during the pandemic, and published a research article in December 2021. As per their survey, 39.1% of the total participant doctors treated fewer than 600 patients per quarter and 59.9% treated over 600 patients per quarter. As a result of such imbalances, the patient population adopted fewer dental fluoride products. However, as per the analysis, the post-pandemic phase witnessed a major shift in the preference toward online shopping. For instance, as per the annual report by Colgate, in 2021, during the COVID-19 pandemic, the company experienced disruptions in certain channels, including travel retail. It was also observed that the purchasing patterns of the consumers, considering the nature and frequency of visits by consumers to retailers, dental and health professionals, as well as a shift, in many company's segments, to purchasing the products online. Thus, such a scenario is expected to have a positive impact on the market's growth over the coming years.

Furthermore, factors such as the increasing prevalence of dental caries coupled with rising awareness of dental care are expected to increase market growth.

As per a March 2022 update by the WHO, it is estimated that oral diseases affect nearly 3.5 billion people worldwide, and severe periodontal (gum) disease, which may result in tooth loss, is also very common, with almost 10% of the global population affected every year. High incidences of tooth loss increase the demand for oral care and thus expedite the market's growth. Oral health awareness is another factor augmenting the overall market's growth. According to an article published by the Medical Education and Research Institute (MFMER) in October 2021, oral bacteria and the inflammation associated with a severe form of gum disease (periodontitis) might play a role in some diseases. Thus, the research organization suggests brushing twice a day, using mouthwash, and scheduling regular dental check-ups to maintain dental hygiene. This research is anticipated to drive awareness of dental hygiene among the target population and drive the overall market's growth.

Similarly, a survey result published by the ADA in June 2022 stated that toothpaste is the most commonly used means for maintaining better oral care in the United States, and, according to the survey data, 71.07 million Americans used toothpaste more than four times on an average day in 2020. This adoption and usage of toothpaste for oral hygiene is anticipated to drive the demand for dental fluoride products. Thus, the above-mentioned factors are expected to contribute to the market's growth.

However, the lack of awareness about treatment options is expected to hinder the growth of the market.