Market Trends of Dehydrated Food Industry
This section covers the major market trends shaping the Dehydrated Food Market according to our research experts:
Growing Demand for Convenient Processed Food Products
With the growing snacking culture among consumers, dried foods like chips, nuts, popcorn, and others are observing increased consumer demand, along with new players entering the market. Furthermore, the increased shelf-life of dehydrated and freeze-dried snack products adds to their popularity among consumers. Hence, different regions are witnessing a rise in the consumption and imports of dehydrated products. Busy lifestyles and the increased number of the working population are significant factors contributing to the demand for convenient products like- processed and packaged dried food items as they offer good taste, have preserved nutritional content, can be eaten on the go, and involves easy methods of preparation. With the growth in the number of travelers and tourists, camping, hiking, and other activities, there is an increased demand for packaged and processed foods manufactured with the help of dehydrating techniques.
North America Holds a Significant Market Share
The increased consumption of meat and other animal-based products has been driving the market studied across North America. Additionally, in an effort to expand their market share, big-box stores like Target and Walmart are bulking up on freeze-dried food products. This has increased customer awareness of shelf-stable freeze-dried foods such as freeze-dried fruits and vegetables offered by various market players as well as the visibility of the items. The location of British Columbia in the disaster-prone zone for earthquakes is prompting many providers of emergency survival foods, such as Total Prepare Canada Inc., to provide freeze-dried foods, like meats, fruits, and vegetables, as emergency food to victims across the country. The National Health Services of Mexico has permitted the import of freeze-dried foods, such as seafood, for consumption, if they are pest and disease-free, which in turn, has increased the scope of international brands and the availability of freeze-dried meat in the country.
In June 2021, Sow Good Inc. launched freeze-dried fruit and vegetable snacks and smoothies. The company claimed that the products featured shelf stability. The Irving, Texas-based firm aimed to reduce food waste with the new product range. By removing water from fruits and vegetables using freeze-drying technology, the brand created a product that retained more than 97% of the nutrients present in fresh food according to the company.
