Market Trends of Dark Analytics Industry
This section covers the major market trends shaping the Dark Analytics Market according to our research experts:
Retail and E-commerce to Hold Significant Growth
- During the time frame of the forecast, the retail and e-commerce vertical is expected to grow quickly.In retail industries, data is generated through multiple customer touchpoints. Also, as e-commerce sales have grown due to digitalization, a significant amount of dark data has been produced. For retailers, this dark data may hold crucial information. Retailers may develop and improve their presence in the competitive environment by analyzing this dark data, which also offers growth potential.
- Nearly all retailers acknowledge how the digital shift has changed consumer shopping and behavior. Retailers have started investigating various strategies for creating digital experiences. Some companies are even examining hitherto unexplored customer digital life data to gain insights into how to target better and personalize customer experiences in retailing, marketing, customer service, and even product development strategies.
- To keep track of their customers' preferences and purchases based on their regularity, Kroger Co., the largest grocery operator in the US with over 2700 shops throughout 35 states, uses advanced analytics. The only retailer to embrace computerized scanners and checkout software more quickly than any other supermarket chain was Kroger. Kroger was able to determine that rising inflation has caused most consumers to choose private labels over national brands thanks to its data analytics capabilities. It consequently introduced 239 new private-label goods in Q1 2022.
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North America to Hold Largest Share
- North America is estimated to account for the largest share of the dark analytics market in the forthcoming years. Countries in the region are early adopters of dark analytics technology. Analytics providers have a significant presence in the area, which contributes to the market's expansion. IBM Corporation, Microsoft Corporation, and SAS Institute, Inc. are a few examples.
- In North America, various dark analytics startups provide services to multiple industries. In addition, leading analytics and cloud service providers are based in this region. The emergence of machine learning and AI technology, widespread adoption of IoT, and rapid growth in business applications are other vital factors fueling the global dark analytics market.
- In July 2022, Dataiku tied up with and joined the Deloitte US Data and AI Alliance Ecosystem to help enterprises build reusable AI projects that deliver value at scale. Together, the companies will help businesses deploy AI solutions to thousands of users, make ML pipelines more efficient, handle risk and governance, and improve the quality of data.
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