Market Trends of Cosmetic Packaging Machinery Industry
This section covers the major market trends shaping the Cosmetic Packaging Machinery Market according to our research experts:
Plastic Material to Witness Significant Growth
- With technological advancements and digital transformation, the importance of labeling has increased tremendously over the years. Cosmetic products are available in different forms of packaging and material. Hence, there is a demand for plastics to suit various packaging needs.
- Plastic packaging is used in multiple personal care products, such as cosmetics, toiletry, and more. Plastic packaging includes sophisticated cosmetics, such as special oils, vitamins, and herbal compounds, which need protection from light and contamination. These products also require to have an extended shelf life. Thus, flexible and multi-layer barrier plastic packaging films are used.
- Moreover, various companies across the Asia Pacific and other regions focus on expanding their business by promoting and participating in expos to showcase their packaging machinery. For instance, in December 2022, Nichrome's pharmaceutical and cosmetic packaging machinery company at PMEC India 2022 expo will network and meet the movers and shakers from India's machinery, technology, and ingredients industries and acquire a competitive edge. PMEC India 2022 will decidedly power Nichrome's core competencies for integrated packaging systems.
- Packaging organizations are focused on improving their business with collaborations and acquisitions. For instance, in January 2022, Berlin Packaging, one of the largest hybrid packaging suppliers, announced the acquisition of Premi S.p.A. This global packaging supplier specializes in dynamic and innovative solutions for the beauty and cosmetic industries. Such acquisitions will further increase the market for plastic materials across the globe.
- With the increasing population, innovation, marketing campaigns, raw material shipments across different countries, and higher penetration of more minor category cosmetics, the market for packaging in cosmetics is expected to grow during the forecast period. Furthermore, there is an increasing demand for cosmetics due to the shifting grooming trends among different genders. The manufacturers of cosmetic products rely on extensive advertisements through other media to sell various cosmetic items.
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North America is the Key Market for Cosmetic Packaging Machinery
- The United States is a hub for cosmetic products and is known for its innovative and quality products. Consumers in the United States seek products geared toward their specific needs and preferences. The country has the footprint of many multinational companies, such as Revlon, MAC Cosmetics, Avon, and L'Oreal. The United States is one of the big markets for skin care products, including anti-aging and anti-wrinkle effects.
- More packaging machinery businesses are embracing automation in their packaging lines and employing smart manufacturing to achieve improved efficiency and production. Machine vision is a fast-evolving technology in the packing machinery market, with different applications for small and large businesses.
- Cosmetic companies also focus on eco-friendly packaging innovations to protect the environment through collaborations. For instance, in July 2022, Origin Materials, Inc. and Revlon, Inc. introduced a joint initiative to expand superior carbon-negative substances for subsequent technology cosmetics packaging. Revlon has signed a memorandum of expertise to order industrial volumes of Origin PET as a part of the initiative. The joint initiative intends to pursue the speedy improvement and commercialization of recent sustainable substances for cosmetics packaging, primarily based on Origin's patented generation platform. Such initiatives would further leverage the packaging machinery market in the region.
- According to a survey conducted recently by DayOne Tech, Artificial Intelligence has significant potential to bring transformative experiences to the packaging industry. With AI being implemented in a wide range of processes in the packaging industry, expect the technology to make its mark throughout the supply chain. As one of the leading technologies, AI solutions can become the packaging industry's future.
- Further, according to the PMMI, shipments of packaging and processing machinery to the U.S. have increased despite global setbacks such as the COVID-19 pandemic and the conflict of the Russia-Ukraine war. Domestic shipments of packaging machinery were anticipated to grow 11.2% to USD 10.5 billion in the previous year and 5.4% to USD 12.9 billion by 2027.
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