Market Trends of Correspondence Management System Industry
Convenient and Secured Internal and External Communications to Drive the Market Growth
- Content management systems are intended to be used by everyone. The program typically has a user-friendly interface and is simple to navigate. While no technical or programming knowledge is necessary, some CMS platforms can require some assistance or expertise. Such characteristic benefits are factors responsible for the growth of CMS adoption.
- The development, compilation, and distribution of private, personalized, and interactive business correspondences are centralized and managed by correspondence management systems. The technology allows businesses to rapidly create communication using pre-approved and custom-written material in a simplified process from production to archive, thereby enhancing convenience to the clients.
- As a result, clients receive the appropriate message quickly, accurately, easily, securely, and relevantly. This enables companies to lower costs and risks related to a complicated process while maximizing the value of consumer interactions, thereby driving market growth.
- Moreover, according to a survey conducted by Storyblok, in 2023, the team that used the CMS most frequently was marketing, with 17%, closely followed by sales, 17%, and finance, 15%. Design teams and executives, with 7% and 6%, respectively, were the two teams that were least likely to use a company's CMS. Such significant adoption rates might signify the convenience and security offered by the CMS technology driving the effectiveness of internal and external communication across the organization.
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North America to Hold Significant Market Share
- North America accounts for one of the significant market shares due to the growing use of automation and the increasing demand for effective internal and external communication for improved retention in several business verticals, such as retail and eCommerce, BFSI, and government. The adoption of advanced technology, such as solutions for correspondence management systems, has been increasing in the two strongest markets in North America: the United States and Canada.
- For instance, according to Microsoft Corporation, automation and simplified collaboration in the region make time and resource management more effective and productive. For example, the United States Air Force significantly saved nearly USD 1.4 million yearly by streamlining task management and communication among departments and teams.
- Businesses are expected to use the correspondence management system significantly to prevent manual business procedures from disrupting operations in crucial industry verticals like IT & telecom. The correspondence management system effectively maintains, searches, tracks, and reports correspondence and action plans. The rising communication exchange across various emerging industries are expected to create CMS vendors across the region.
- The region's prominent international providers of correspondence management systems include IBM, Microsoft, Adobe, OpenText, Pitney Bowes, MicroPact, Xerox, and Top Down Systems. The presence of such large enterprises are primarily responsible for the considerable revenue generation across the region.
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