Market Share of Content Analytics Industry
Content Analytics Market is semi-conslidated and consists of several major players. In terms of market share, some of the major players currently dominate the market. The end-users demand is leveraging on strategic collaborative initiatives to offer specialized products and solutions, increase their market share and increase their profitability. The companies operating in the market are also into partnerships that help in improving the served market portfolio on Content Analytics technology to strengthen their product capabilities.
In September 2023, Oracle Adds AI Capabilities Oracle Cloud Infrastructure (OCI) Generative AI serviceto Oracle Analytics Cloud, the new capabilities assist analytics self-service users to more quickly and efficiently conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams.
In June 2022 , VisualCortex, a platform for video analytics, was launched internationally by the "VisualCortex" Company. Contrary to single-use-case solutions, which are less scalable or adaptive to an organization's existing data stack, the company claims its enterprise-grade platform can facilitate any real-time or historical video analytics use cases.
In September 2022, to help sellers tailor the content on product detail pages to increase conversion rates and boost their sales by up to 25%, Amazon recently announced new functionality for the Manage User's Experiments tool. Additionally, Amazon added new features to the Search Analytics Dashboard and Product Opportunity Explorer that assist brands in analyzing marketing campaigns and locating opportunities to attract new clients and encourage repurchases. With the help of this new collection of market-leading solutions, merchants may more easily access analytics data and customer insights to introduce new goods and boost sales.
Content Analytics Market Leaders
Oracle Corporation
Google LLC
IBM Corporation
SAP SE
Open Text Corporation
*Disclaimer: Major Players sorted in no particular order
