Market Share of Comic Book Industry
The Global Comic Book market is moderately consolidated with the presence of several players like Marvel Entertainment, Dark House Media, Image Comics, DC Entertainment, Archie Comics, etc. The companies continuously invest in strategic partnerships and product developments to gain substantial market share. Some of the recent developments in the market are:
In October 2022, DoorDash and Marvel Entertainment collaborated to create a custom comic book that celebrates the delivery service's employees, or 'Dashers.' The effort was announced at this year's New York Comic Con, where the brand created the fictitious city of Dashville. The Dashers' 26-page comic book positions Dashers as everyday heroes on a mission to save the fictitious city of Dashville. In addition to the book, Marvel will release a motion comic series in five parts, with the first chapter released in October 2022.
In September 2022, Dark Horse Comics announced that it has entered into an exclusive worldwide multi-year agreement with the Penguin Random House publishing group for the latter's sales and distribution of Dark Horse's newly published and backlist single-issue comic book periodicals, graphic novels, and manga to direct market comic shops. The direct market mainly comprises comic book stores that receive their inventories from certain distributors, separate from most other bookstores or mass-market retailers. This expands the companies' current partnership, in which Penguin Random House sells and distributes Dark Horse's trade books and graphic novels to bookstores.
Comic Book Market Leaders
Marvel Entertainment
Dark House Media
Image Comics
DC Entertainment
Archie Comics
*Disclaimer: Major Players sorted in no particular order
