Market Share of Collagen Supplements Industry
The market is highly competitive with the presence of many players due to increasing awareness regarding the benefits of collagen. The leading players engage in mergers and acquisitions of other brands to enter the region. Product innovation in terms of flavor and format is one of the key strategies adopted by companies to sustain the competitive market. Moreover, due to the continuous demand for collagen as a skin care supplement, key players are increasing their investments in R&D activities and innovating their products to gain a competitive edge. For instance, in September 2019, Proto-col added Collagen and Hyaluronic Acid Capsules (Collagen Skin Plus Capsules) to its clinical range of innovative, high-grade collagen results-oriented products.
Collagen Supplements Market Leaders
Shiseido Co. Limited
The Clorox Company
Revive Collagen
Absolute Collagen
Nestlé SA
*Disclaimer: Major Players sorted in no particular order
