Market Share of Collaborative Whiteboard Software Industry
The market is still in the early stages of adoption, and vendors are actively looking to expand their user base. For instance, Miro boasts a strong user base of 20 million users. Large enterprises, such as Microsoft, have a significantly higher user base as they can leverage their other enterprise solution offering to integrate the solution as part of the bundle or separately. The growing number of new players is further intensifying the competitive space. Due to the increasing demand, the market for these solutions and services is quite active for both legacy and newer players. While several key technology companies (Microsoft and Google) pioneered this space, the market has seen the rise of a range of niche players (Miro and Crayon) who are giving the category leaders fierce competition by offering more features, competitive pricing, and integration to the existing suite of applications.
Overall, the intensity of the competitive rivalry is moderate and expected to increase during the forecast period.
In November 2022, Miro announced the launch of several new functions and a collection of connectors aimed at improving the collaborative visual experience for its 45M users. The company specifically unveiled its newest features as a part of a digital hub that boosts team productivity by combining the most widely used products into a single team workspace.
In March 2022, Cisco unveiled new hybrid work solutions in Webex that empower companies to put people first. Webex Calling hit a record 6.0 million users as organizations adopt leading enterprise cloud calling to scale the business globally. Within Webex's Embedded Apps Framework, customers can access more of their favorite apps, including InVision, for visual whiteboarding.
Collaborative Whiteboard Software Market Leaders
Cisco Systems Inc.
InVisionApp Inc.
Miro
Microsoft Corporation
Google LLC
*Disclaimer: Major Players sorted in no particular order
