Market Trends of Household Coffee Machine Industry
Coffee consumption dominating in European countries helping driving the Coffee Machine market
With America dominating the coffee market in terms of revenue and country wise United Nations stands first, followed by Japan, Brazil, and Canada, and the country of central Europe, standing in the fifth position (Germany) with revenue from the coffee industry at 24500 million USD. The continuous decline in revenue share at home is observed with an increase in out-of-home revenue share.
In a Nordic region, with a cool climate, higher than average coffee quality and low price makes them consume more coffee per capita than any other part of Europe. With per capita consumption equivalent to 9-12 kg of green coffee. With market consolidation, there is little room for newcomers. Nordic countries import all their soluble coffee, with Nestle holding an average of 2/3 of the market share. Northern European countries have been stagnant in their consumption despite low prices. Germany has observed a decline in consumption due to reduced consumption of standard commercial coffee. Netherlands and Baston dominating the coffee market, are losing their share at a rate of 1% annually over the last five years. Southern Europe shows a positive consumption trend with Italy, Spain, Portugal, and Greece.
Coffee variety, firms leading in European coffee machine market with their increasing market share.
Coffee prepared from roasted coffee beans represents one of the key industries in several developing countries in the equatorial region, such as Brazil, Vietnam, Colombia, and Indonesia. Two common varieties of coffee grown in Europe are Arabica and Robusta. Green coffee is observing increasing popularity in Europe because of its health benefit in reducing fat levels; it is mostly imported from developing nations, and Italy, the second largest importer of green coffee in the world, is opening demand for coffee machine market to process this coffee.
Western Europe is characterized by coffee brands dominating the market, with Nescafe holding the leading position, followed by Nespresso. Germany has dominated market revenue over the past years, with per capita coffee consumption of more than 6.5 kgs. The leading branded coffee shops in Europe are Costa Coffee, Starbucks, and MacCafe' with a market share of 8.4%, ,7.4%, and 6.8%, increasing continuously. The organic trend is popular today with Spain and Germany's largest coffee-consuming nations of Organic and conventional coffee in Europe, showing the dominating position of Europe in the coffee market.
