Market Trends of Cloud Point of Sale (PoS) Industry
This section covers the major market trends shaping the Cloud Point of Sale (PoS) Market according to our research experts:
Retail Segment is Expected to Hold Major Share
- The retail sector's growing adoption of advanced digital technology to improve store efficiency will drive demand for cloud PoS services. The system enables store administrations to monitor a variety of operational activities remotely.
- The significant players in the market are adopting new technologies and launching new cloud-based PoS services. In May 2022, NCR Corporation, an enterprise technology supplier, unveiled NCR Aloha Cloud, a cloud-based point of sale (POS) solution that provided robust capabilities to come to market under the industry-leading Aloha brand.
- Retailers worldwide dealt with COVID-19 and consequent labor shortages, supply chain concerns, and increased customer expectations. In January 2022, NCR Corporation and Google Cloud collaborated to help turn these obstacles into opportunities. With their strategic partnership, NCR and Google Cloud introduced additional platforms and cloud capabilities, including AI and machine-learning solutions. The partnership provided retailers with best-in-class tools and unparalleled flexibility to deliver exceptional in-store customer experiences.
- Mobile POS systems are gaining traction due to global mobility patterns and a growing emphasis on multichannel selling. With the emergence of cashless transactional technology, the adoption rate of cloud PoS has increased due to the requirement for sales and inventory synchronization, improved customer experience, and retention.
- The increasing use of online food delivery apps will drive the expansion of the cloud PoS market. Restaurant operators are implementing cloud-based solutions to manage various orders, transactions, and delivery details from a single platform. These solutions provide helpful information regarding their business.
- Cloud PoS capabilities, such as sales reporting, inventory management, financial management, and customer analytics, help firms overcome client retention challenges. Thus, the demand for client retention and the expansion of industry competition drive the growth of PoS terminals. Furthermore, because the PoS provider manages the data at a remote and secure location, Cloud PoS eliminates data storage, security difficulties, and software maintenance issues.
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North America is Expected to Hold Major Share
- The United States dominates the PoS terminal industry in North America. For many years, various PoS terminals have been used in outlets around the country, increasing the demand for replacement with new technology. Hardware sales, digital PoS, cloud subscriptions, and mPoS transactions are on the rise in North America, with anything from futuristic hand-held tablets with payment terminals to sleek all-in-one equipment.
- The payment methods across the region are improving with the updating trends. In 2020, credit cards were North America's most commonly used Point of Sale payment method, accounting for 38.60% of all PoS payments. It is also expected to be the most popular PoS payment option in North America in 2024, accounting for 38.40% of payments. Digital and mobile wallet payments are expected to account for 15.5% of PoS payments by 2023, mirroring a global trend toward digital wallet payments.
- There is a considerable need for modern touchscreen hardware, fully loaded Cloud PoS software, and small and medium-sized merchant demand, resulting in a significant transformation in the region's PoS market.
- With cloud-based apps on the rise, which are expected to replace machine resident programs in the future, robustly reliable and proven hybrid multi-function configurable PoS systems, like PoS-n-go, will meet the business needs of small and medium-sized merchants and restaurants across North America. Most of the convenience retailers in North America depend on NCR PoS hardware and software.
- The key players across the region are involved in strategic partnerships to increase their visibility and remain competitive in the market.
- For instance, in October 2021, Synchrony, a consumer finance company, expanded its strategic alliance with Fiserv, Inc., a payment and financial services technology solutions supplier. This enabled small companies to access Synchrony goods and services and accept private label credit card payments using Fiserv's Clover Point of Sale and business management platform. It also provided more freedom and choices in consumer purchases. The Clover App market's availability of Synchrony's capabilities and products assisted Synchrony's merchants in attracting more consumers and driving more revenue through a diverse array of financing offerings.
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