Clamshell Labeling Machine Market Size

Clamshell Labeling Machine Market Analysis

The clamshell labeling machine market is expected to reach a CAGR of 4% over the forecast period 2021-2026. Due to the demand for packaged foods (especially fruits and vegetables) in clamshell containers, standardization of SKU in clamshells is being pushed by commoditization and this standardization is being highly demanded by the retailers, where in coming years, manufacturers might put their own twist on a design to create a unique look. Moreover, the future of traditional clamshells is moving toward the use of 100 percent post-consumer recycled (PCR) materials. This is becoming a standard in sustainable packaging which signifies a new trend in the clamshell packaging and due to which the new labeling option will adhere to the demand for labeling equipment.

• Demand for hybrid clamshell drives the market. The North American market is inclining toward rigid trays with lidding films. These hybrid clamshell packs are lighter and are strong enough to protect the product inside and are specially used for fruits & vegetables and consumer goods. In shape, the present standard 40 by 48 North American or GMA pallet footprint is the major limitation on the design of clamshells. But changes in the shapes are rising due to cube optimization efforts and over the next two to three years, the market will fully move toward hybrid packaging that integrates some of the benefits of traditional clamshell packaging. This hybrid clamshell packaging drives the demand for labeling machines.
• The advantage of cost competitiveness against other forms of packaging drives the market. Due to the rise for threefold clamshell and the decreasing cost of clamshell due to its PET recycling effort is increasing the demand for clamshell packaging in end-users such as food, consumer goods, cosmetics, etc. The threefold clamshell is beneficial as the retail client has the way to merchandise their product by displaying their product in any form to create the product differentiation mostly through the full wrap labeling with tamper-evident functionality and high clarity visibility. This drives the demand for clamshell labeling equipment.
• One possible restraint to the growth of the clamshell packaging market is the utilization of plastic materials such as PET, PVC, PE, etc., which are considered harmful to the environment. This restraint the growth of the market.