China Retail Banking Market | Growth, Trends, and Forecast (2019

Market Snapshot

Study Period:

2015-2024

Base Year:

2018

Key Players:

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Market Overview

The China retail banking market is on path to become the world’s second largest by 2024, with the industry’s aggregate income growing 10% to reach CNY 3.2 trillion (USD 471 billion).

Retail banking contributed to 27% of the country’s total banking income in 2017, up from 22% five years earlier, but still a long way from the international norm of between 40 and 50%.
This compels Chinese banks to seek out fresh income sources, especially since corporate banking, which is traditionally the biggest revenue contributor, has been pinched by rising bad loans amid the slowest economic growth in almost three decades, and structural reforms to retire obsolete capacity among state enterprises.
Leading Chinese banks have already witnessed the increasing urgency to reshape their retail banking operations to meet the evolving needs of retail clients, and face off competition brought by disruptive internet finance players.

Scope of the Report

A complete background analysis of China Retail Banking Market, which includes an assessment of the parental market, emerging trends by segments and regional markets, Significant changes in market dynamics and market overview is covered in the report.

By Product
		Transactional Accounts
		Savings Accounts
		Debit Cards
		Credit Cards
		Loans
		Other Products

By Industry
		Hardware
		Software
		Services

By Channel
		Direct Sales
		Distributor

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Key Market Trends

China Retail Banking Customer Satisfaction in 2017

Mobile banking had witnessed a surge of usage in China, with its penetration reaching 78% in 2017, up 26-fold from just 3% in 2011, and Chinese retail bank customers now use mobile banking more than 25 times a year. Customers who use mobile are more satisfied than those who do not use mobile. This is especially true for VIP customers. VIP customers are respondents who indicate having VIP accounts in their evaluated banks.

VIP customers also tend to use mobile banking more frequently. The study shows that 11% of VIP customers conduct financial business each day on a mobile app, twice that of non-VIP customers. Nearly half (48%) of all VIP customers manage their finances on a mobile banking app every week.

To understand key trends, Download Sample Report

Contribution of the Retail Business to Operating Income of the Listed Banks in 2017

At the individual level, in 2017, the contribution to profit before tax from the retail business of CCB, ABC, CMB, PAB, JTRCB, and PSBC all exceeded 45%, with PAB at the top of the list at 67.62%. In terms of the contribution of the retail business to operating income, CMB, PAB, GRCB, and PSBC all ended up with a contribution of over 40%, with PSBC on the top of the list at 66.17%

Competitive Landscape

The report covers major international players operating in the China retail market industry. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Postal Savings Bank of China
BNP Paribas China
Citibank China
HSBC Bank China
Bank of China
China Merchants Bank
China Development Bank
China Construction Bank Corp
Agriculture Bank of China
Bank of Communications

Major Players

* Complete list of players covered available in the table of contents below

1. INTRODUCTION
1. 1.1 Key Deliverables of the Study
2. 1.2 Study Assumptions
3. 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
1. 4.1 Market Overview
2. 4.2 Drivers
3. 4.3 Restraints
4. 4.4 Opportunities
5. 4.5 Trends Shaping the China Retail Banking Market
6. 4.6 Consumer Behaviour and Loyality Analysis
7. 4.7 Government Regulations
8. 4.8 Porter's Five Forces Analysis
9. 4.9 Industry Value Chain Analysis
10. 4.10 Challenges of the China Retail Banking Market
11. 4.11 FinTech in Retail Banking
12. 4.12 Social Media Channels for Better Market Penetration
13. 4.13 Recent Developments in the Market
5. MARKET SEGMENTATION
1. 5.1 By Product
  1. 5.1.1 Transactional Accounts
  2. 5.1.2 Savings Accounts
  3. 5.1.3 Debit Cards
  4. 5.1.4 Credit Cards
  5. 5.1.5 Loans
  6. 5.1.6 Other Products
2. 5.2 By Industry
  1. 5.2.1 Hardware
  2. 5.2.2 Software
  3. 5.2.3 Services
3. 5.3 By Channel
  1. 5.3.1 Direct Sales
  2. 5.3.2 Distributor
6. COMPETITIVE LANDSCAPE
1. 6.1 Postal Savings Bank of China
2. 6.2 BNP Paribas China
3. 6.3 Citibank China
4. 6.4 HSBC Bank China
5. 6.5 Bank of China
6. 6.6 China Merchants Bank
7. 6.7 China Development Bank
8. 6.8 China Construction Bank Corp
9. 6.9 Agriculture Bank of China
10. 6.10 Bank of Communications *
7. INVESTMENT ANALYSIS ON THE CHINA RETAIL BANKING MARKET
8. FUTURE OF THE CHINA RETAIL BANKING MARKET

*List not Exhaustive