Market Size of China Ready-to-Drink (RTD) Coffee Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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China Ready To Drink Coffee Market Analysis
China's Ready-to-Drink (RTD) Coffee Market is projected to grow at a CAGR of 3.5% over the forecast period.
Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai, and Guangzhou. Recently, coffee has appealed to adventurous young, rich, and urban consumers. This is because, originally, coffee is considered a Western concept by most Chinese consumers. Manufacturers have targeted Westernized young professionals as the main target market for RTD coffee. Many consumers were ordering their coffee online, increasing the consumption of at-home coffee, or increasingly purchasing ready-to-drink coffee. Owing to the hectic work-from-home culture during the lockdown, the demand for ready-to-drink (RTD) increased rapidly.
Ready-to-drink (RTD) coffee appeals to many consumers, contributing to its growth. There has been an increase in cold coffee consumption by Gen X consumers, but the primary consumers are young people. Functional RTD coffee provides an opportunity for brands that can differentiate themselves through health claims. Consumers are looking for coffees that offer many functional benefits, such as antioxidants, anti-inflammatory, low sugar, added protein, probiotics, and low caffeine and high caffeine. Moreover, dairy-free and vegan coffee are also increasingly being launched to deliver on both convenience and healthy on-the-go beverage categories.
