Market Trends of China Premium Motorcycle Helmet Industry
This section covers the major market trends shaping the China Premium Motorcycle Helmet Market according to our research experts:
Increasing Demand for Racer Premium Motorcycle Helmets
The sales of premium motorcycles have also been increasing in China despite stringent regulations and bans on two-wheelers for a few years. There are laws in many cities in China that restrict the use of two-wheelers on city roads.
Despite rules constraining the use of motorcycles, the sale of two-wheelers in the country has recorded an increase. Among the numbers, most two-wheeler vehicles imported into the country were premium motorcycles with engine displacements over 800cc.
Several premium motorcycle manufacturers are introducing their models across the country, which is likely to witness major growth in the market. For instance,
- In April 2022, Lifan Group launched a new cruiser, K19, in China. K19 is equipped with an NBF () 150cc water-cooled engine with a maximum power of 10kW (8500 r / min). Within two months of launch, K19 witnessed 3000 sales in the country.
Chinese motorcycles are exported to other regions from Asia, such as Africa, the Middle East, South America, and even the United States. However, acceptance of Chinese motorcycle sales in the United States is low. Although Chinese motorcycles are less costly than those manufactured in Europe and North America, Chinese motorcycles are smaller and lighter.
Supportive government regulations in the Market
According to the China Bicycle Association, there are around 200 motorcycle manufacturers in China and about 250 million electric bikes on Chinese roads, and about 38 million in Jiangsu. According to that, any vehicle with a speed limit of 25 km/h will be considered a bicycle, is not liable to registration or licensing, and does not require helmets. China's electric motorcycle market is marked by many local companies producing electric motorcycles and mopeds for the local market.
In 2020, the Chinese Ministry of Public Security (MPS) launched a new campaign, "one helmet, one belt," which will come into effect in June. Under this law government has mandated scooter riders to wear helmets and for car drivers to fasten their seatbelts.
In addition, there is an increase in interest in sports bikes in the country, which has an approximate cost of USD 20,000, which includes a luxury tax of almost the bike's value. These bikes are mostly owned by people living away from the motorcycle-restricted zones, mostly in small towns, because of the low stringency in-laws and regulations governing motorcycles.
With the increasing demand for bikes over 600 ccs, Chinese manufacturers are also trying to develop and promote these bikes. In light of all these events, the demand for superbikes is also expected to increase over the forecast period, which is, in turn, boosting the market for premium motorcycle helmets.
