Market Trends of china plant protein Industry
Growing popularity of plant-based meat to support consumption
- Peas (dry), Rice, Soyabeans, and Wheat production data is included in the graph. Plant-based proteins are increasingly gaining acceptance in China. The awareness of plant-based protein reached 90% in 2021. More than 50% of Chinese consumers get plant-based protein information from domestic news sources, and 48% get it from social media. The usage of various plant proteins in the meat industry is increasing substantially due to the rising consumer acceptance of plant-based meat products in the country. Frequent consumption of processed meat can increase the risk of cardiovascular diseases and cause mortality, thus leading to the growth of the use of plant proteins in the meat industry. On the contrary, a higher intake of whole grains, legumes, and nuts is associated with cardiovascular benefits as they have less saturated fatty acids and dietary cholesterol.
- China's pea protein business is also booming, primarily fueled by the rising demand for pea protein in the global food sector. The per capita consumption of peas in China increased from 60.3 g in 2017 to 68.9 g in 2022. However, unlike in the European Union and the United States, the application sectors of pea protein in China are limited. The majority of pea protein in China is consumed by the healthcare food industry, while applications in the food processing industry are still in the R&D stage.
- Due to rising feed prices, trade tensions, and the COVID-19 outbreak raising uncertainty for international trade in 2021, China's leading hog and feedstock producers were using lesser soybean meal to decrease the country's reliance on the crop. The largest producer of feedstock in China, New Hope Liuhe, was using 10% soybean meal in farm feed as of the end of April 2021 as opposed to 13.2% in 2019 and 12.5% in 2020.
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China is estimated to become the world's top wheat producer
- Plant protein sources such as peas (dry), Rice, Soyabeans and Wheat are considered in the graph given. China is the world's largest producer of wheat. Around 126 million metric ton of wheat is produced by the country per year on an area of 24 million ha. Wheat is cultivated extensively in the Yellow River and Huai River Valleys of China, where the crop is rotated with maize. It is more commonly rotated with rice along and around the Yangtze River Valley.
- China is also one of the major rice producers in the world and may continue to dominate global production. China is estimated to become the world's top wheat producer and almost self-sufficient in staple grains by 2025. The US Department of Agriculture's Foreign Services (FAS) estimated that China's wheat production would reach 136 million metric ton in 2021-2022, but wheat production grew by 1.6% to reach 133.59 million metric ton. The China Statistics Bureau stated that more high-quality wheat had been planted nationwide. Government policy plays a vital role in rice production. Domestic market liberalization and self-sufficient rice policies through productivity investments (e.g., R&D, irrigation expansion, and other infrastructure) have been and may continue to be China's major national policies in the rice sector.
- Oats rank 10th among cereals in terms of production, and they are an important fodder crop in the nation, grown in 18 provinces and regions in China. Although there are several wild and cultivated Avena species, the two major types are hexaploid hulled and naked oats (Avena sativa L.). China is one of the major oat-producing countries in the world, with an annual harvested area of 350 000 ha, yielding 465 000 ton, with an average yield of 1.33 ton per ha.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Rising infant population and lowering breast feeding is highly driving the segment
- Healthy, functional drinks is driving the segmental growth
- The combination of distinct growth strategies is driving the industry
- Plant-based milk is highly driving the segment
- China’s high meat consumption volume is driving the sector
- Savory snacks are a current market trend
- Innovative techniques and expertise are pushing the industry
- China is estimated to become the world's top wheat producer
- Cake sub-sector is booming
- Breakfast cereals can target the on-the-go processed food sector
- Intensive economy is boosting the sales of premium chocolate
- Aging population to support market growth
- Multinational companies have a lot of room to grow
- Rising involvement in sports activity propelling the growth
- Cosmetics segment impacting the market growth
