Market Trends of China Personal Care Packaging Industry
This section covers the major market trends shaping the China Personal Care Packaging Market according to our research experts:
The Plastic Bottles and Containers Segment is Expected to Hold the Major Market Share
- Plastic is a prominent element in cosmetic packaging due to its low cost, flexibility, lightweight, durability, and other factors. Numerous cosmetic products come in plastic bottles and containers, owing to the material's easy molding, structuring, design capability, and protection. In the cosmetics industry, plastic bottles and containers are preferred forms of primary packaging and have held a major prominent share in the market for half a decade.
- The companies in the region are strategically planning to reduce the impact of plastic bottles on the environment by using different element compositions. For instance, in November 2020, Loreal developed a carbon-neutral plastic bottle of polyethylene from recycled and captured carbon emissions, which the company hopes to commercialize in four years. Also, in June 2021, L'Oréal developed the world's first cosmetic bottle made entirely of recycled plastic with Carbios' enzymatic technology. Carbios' technology, which was a pioneer in developing biotech solutions for the recycling of PET plastics, provides the path for creating new goods composed entirely of recycled materials produced through its enzymatic process. It has the advantage of being compatible with all forms of PET, including transparent, colored, opaque, multilayer, and eternally recyclable.
- Manufacturers prefer PET over other plastic packaging products, as it has a minimum loss of raw material during the manufacturing process when compared to other plastic products. Its recyclability and the feature to add multiple colors and designs augment it to become a preferred choice. Refillable products have emerged with the rising consumer awareness for the environment and have acted in creating demand for the product.
- Moreover, Colgate-Palmolive, a prominent consumer products company based in New York, committed to 100% recyclability of packaging across all its product categories by 2025 and achieving a 25% recycled content currently from plastic packaging. L'Oréal, a cosmetics brand, is working toward ensuring that all its plastic packaging will be rechargeable, refillable, recyclable, or compostable by 2025.
- Moreover, major brand owners, such as L'Oréal, P&G, and Unilever, have already announced their interests toward significantly increasing and, in some cases, doubling the current tonnage of post-consumer recycled (PCR) resin in their packaging by 2020, for which PET would be an apt resin type.
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The Oral Care Segment is Expected to Witness a High Market Growth
- Oral health acts as an integral part of consumers' increasing desire to lead healthier lifestyles, resulting in industry growth. Rising awareness of oral health and an improved understanding of the underlying causes of oral issues also contribute to the surge. The oral care segment is dominated by a handful of players, resulting in aggressive competition in terms of packaging innovation. As a result, companies are progressively looking for ways to differentiate themselves.
- Several oral care products include toothpaste, mouthwashes and rinses, toothbrushes, and dental floss. Toothpaste is the most consumed product in the oral care segment. Generally, most toothpaste tubes are made from plastic laminate sheets.
- While toothpaste tubes are being utilized by millions of consumers every day, the conventional tubes could not be recycled so far as their multilayer construction poses a challenge for recycling facilities. This trend is about to change as several companies in the market are switching to recyclable solutions. For instance, in May 2021, Unilever's oral care brands, including Signal, Pepsodent, and Closeup, announced plans to convert their entire toothpaste portfolio to recyclable tubes by 2025.
- Also, in December 2020, Procter & Gamble Oral Care launched its latest packaging innovation across its toothpaste brands, Oral-B, Crest, and Blend-a-med. To introduce the correct solution and make its toothpaste tubes more sustainable, Procter & Gamble held discussions with different HDPE tube suppliers and has already formed an agreement with Albéa to start utilizing its proprietary Greenleaf Generation 2 tube technology, which enables the tubes to be recyclable wherever collection schemes are present.
