Market Trends of China Mobile Payments Industry
This section covers the major market trends shaping the China Mobile Payments Market according to our research experts:
Proximity Payment Expected to Drive the Market Growth
- The scope for proximity-based Mobile Payments in the market studied encompasses NFC and QR code-based payments. This type of payment requires the mobile phone to make contact with a payment hardware in the immediate vicinity.
- Proximity payment makes use of Near Field Communication (NFC) technology for such payment facilitation. It consists of a small antenna within a smartphone that allows bi-directional communication with NFC readers (contactless POS) to perform contactless payment transactions. Its adoption is favored by the growing NFC-enabled smartphone base and by the already established underlying POS infrastructure, the same that supports contactless credit/debit cards.
- Proximity mobile based payment is dependent on the vast majority of new smartphones are equipped with a NFC chip along with increasing number of outlets. The mainstream usage of such technology will enable consumers to purchase goods and service directly at the point-of-sale using their mobile phone.
- Retailers, in addition, are required to decide on the mobile payment solution to adopt and support based on the relative ease of adoption and use for customers and the ease of implementation for the retailer. The overall retail industry additionally observes that the global population with the younger generation of smartphone-enabled consumers are among the prime drivers of demanding the shopping convenience in-store and proximity payments.
- The COVID-19 impact observes as a potential way for NFC-based contactless payments as it will reduce the need to physically touch a payment terminal.
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Retail Industry Expected to Drive the Market Growth
- The e-commerce sector in China is expected to register high growth due to the proliferation of mobile payments and the presence of key players, such as Alibaba, JD.com, and Tmall. The use of online payment methods is rising due to the convenience of mobile shopping and increased spending by consumers, specifically in smaller cities and rural areas. According to CNNIC, as of December 2021, around 81.6% of internet users in China had shopped online, increasing from around 79.1% by the end of 2020.
- Online retail or e-commerce came to a significant halt in China due to the global COVID-19 outbreak, leading to a worldwide lockdown. However, online groceries have significantly increased their market presence, as Chinese citizens are urged to stay at home and are increasingly buying groceries online. Also, online grocery retailers are stimulating online buyers to engage in cashless payments as a measure of safety, which is further expected to increase the traction of mobile payments.
- The evolution of mobile-based POS (mPOS) includes a card reader connected to a basic ePOS app running on a tablet or smartphone. Merchant onboarding is simple and the service is delivered on a 'pay-as-you-go' model. With initial target being the micromerchants, it has observed a quick adoption by large enterprises as well, for its convenience, competitive pricing, and value to the business and adding a new store concepts. Such POS terminals accept payments through mobile wallets while scanning the QR code generated through the terminal.
- The online retail or e-commerce witnessed a major boom in China, as a result of the COVID-19 outbreak. The online groceries have significantly increased their market presence, as the Chinese citizens are urged to stay at home and are increasingly buying groceries online. Also, the online grocery retailers are stimulating the online buyers to make cashless payments, as a measure of safety, which is further expected to boost the mobile payments market.
