Market Trends of China Collagen Industry
Growing Chinese Inclination Towards Health, Personal Care and Anti-Aging Supplements
- Several reasons can be attributed to the increasing demand for other anti-aging supplements like collagen in China. Firstly, as the economy of the nation expands, more individuals are now able to purchase products due to rising disposable income levels among the populace. Secondly, as the population ages, health and wellness are becoming more important, which has increased demand for products that promise to support healthy aging and general well-being.
- For instance, according to the World Bank Group, in 2022, the total percentage of the population aged between 15-64 years in China accounted for 69% of the total population. Thus driving the need for aging supplements such as collagen.
- Further, their popularity has also been aided by social media impact and celebrity endorsements of these supplements. Trends often influence Chinese shoppers to look for products that are perceived to be beneficial for their appearance and health. South Korean beauty care products in China that emphasize the importance of collagen also drive the market. Furthermore, improvements in e-commerce platforms have made it simpler for customers to obtain a variety of supplements, thus increasing consumer demand for these products.
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Functional Food and Beverage Holds the Largest Market Share
- The food and beverage segment holds a significant market share. This can be attributed to the multi-functionality of collagen, along with providing nutritional benefits. This increased collagen popularity among food formulators. Protein sources like collagen are used in protein bars and snacks, smoothies, and protein drinks to help with muscle repair and maintenance.
- Moreover, the increasing Chinese population's participation in sports and fitness activities further drives the collagen market in the functional food and beverages segment. For example, Glycine and proline, two necessary amino acids found in collagen, are important for muscle repair and recovery during strenuous exercise. Collagen supplements may lessen muscle aches and promote a quicker recovery.
- Additionally, tendons and ligaments are structurally supported by collagen. Increasing the strength and integrity of these connective tissues through dietary collagen intake may lower the incidence of injury. Hence, all the above-mentioned factors positively affect the collagen market in the country.
