Market Trends of China Automotive Smart Keys Industry
The Latest Advances in Automotive Security
The automotive industry went under transition in recent years, and with new technology, cars are becoming more innovative, faster, and advanced. However, increased cyber threats with advancements in vehicles make automotive security a growing concern.
As the growth of technological advances in the automotive industry gave rise to increased cyber threats, to cater to such challenges, car manufacturers are focusing on advanced security features such as real-time monitoring, smart keys, biometric authentication, etc.
Moreover, in addition to high-tech solutions for vehicles, automotive manufacturers are finding different ways to enhance automotive security. For instance, some companies are doing R&D on new materials that can withstand theft attempts. Some of the manufacturers are producing smart keys for communication with the car's computer system and automatically lock and unlock doors with the help of radio frequency.
- For example, in August 2022, NXP® Semiconductors announced the NCJ37x Secure Element (SE) for various security-critical automotive applications. It includes smart access key fobs, Qi 1.3 authentication, or car-to-cloud communication.
Thus, the above investments made by automotive giants for various production activities will drive market growth.
OEMs will provide more advance feature in Future
The OEMs offer advanced features relative to door unlocking/locking, control of windows, moon roofs, mirrors, seat adjustment, radio pre-sets, and remote engine starting via key fobs carried by the driver.
A transponder in the smart key features a small chip inside the key head that sends a signal to the signal amplifier and, in turn, to the ECU. It then disengages the immobilizer system and allows the engine to start. The proximity fob needs to be in the range of the system in order for the system to allow the engine to start via a push-button ignition switch. The convenience that these systems provide helps to significantly drive the growth of the market.
Multiple OEMs across the country and international manufacturers are offering innovative products for smart keys for different vehicles. For instance, in July 2023, Dongfeng Nissan Venucia announced the launch of the V-Online DD-i, its first compact plug-in hybrid SUV. The V-Online DD-i is equipped with a 22- or 24-inch one-piece display screen. It comes standard with such functions as NFS non-sensory intelligent start and smart mobile phone virtual key.
Similarly, in March 2023, Chinese company Huawei Car Key surpassed 1 million users to use virtual car keys by using their smartphones and smartwatches.
Thus, the above factors, with new advanced features by automotive manufacturers and the rise in adoption of virtual car keys among users, will drive the market growth.
