Market Share of Canned Soup Industry
The canned soup market is fragmented due to a growing number of global and regional players accounting for a major share of the global market. The diversified product portfolio includes condensed, microwavable, ready-to-eat, and organic soups. Campbell Soup Company accounted for the largest share of the canned soup market in the base year. Over the last few years, expanding in emerging economies has helped boost the company's growth. The other key players in the market include ConAgra Foods, General Mills, Subo Foods, The Kraft Heinz Company, General Mills, Unilever, and Amy's Kitchen.
Further, the companies have been introducing new and innovative products with the inclusion of naturally derived ingredients so as to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the consumers in the market.
Canned Soup Market Leaders
Campbell Soup Company
General Mills Inc.
Amy's Kitchen, Inc.
Hains Celestial Group Inc.
The Kraft Heinz Company
*Disclaimer: Major Players sorted in no particular order
