Market Trends of Canned Food Industry
Increasing Demand for Convenience Food
Convenience is the key factor driving the growth of canned food consumption across the world, coupled with increasing disposable income and the rising number of working women. Because of their hectic lifestyles, consumers' preference for convenience food products has grown in recent years. Due to the retention of high amounts of nutrients, color, and flavor, canned foods have become one of the most preferred preserved foods among consumers. Changes in lifestyles, coupled with increased expenditure on food and beverages, lead to a significant dietary transition among consumers, marked by increased demand for animal-sourced food, fats and oils, refined grains, and fruits and vegetables.
People with busy life schedules, especially those who lack cooking skills, fatigue due to the fast lifestyle. Changes in consumers' demography are the major factors driving the convenience foods market. The market sentiments for food and beverages indicate a strong correlation between the sales of food and the degree of convenience they offer. Canned foods are purchased based on several factors. However, the most important among them is convenience. Convenience is also regarded as a major value addition for all canned foods.
Europe Dominates the Global Canned Food Market
Canned food in terms of meat, fish, vegetables, and fruits is commonly preferred by consumers in the market, as consumers prefer to minimize the retail place visits of meat and fish and store these products in their households. Owing to the demand for these products, the country happens to be one of the leading processed vegetable and fruit importers among European countries. For instance, in 2021, according to Eurostat, Germany imported 26% of total canned beans imported by volume into Europe. By value, it imported about EUR 114.1 million worth of canned beans into Germany in 2021.
With increasingly busy lifestyles among consumers in the market, products with convenience are being preferred by consumers. Canned food products such as fruits and vegetables are frequently purchased by consumers in supermarkets and convenience stores. Tomato purees, pastes, and canned pickled vegetables are often used in various cuisine recipes that are commonly consumed across different countries in Europe.
