Market Share of Candy Industry
Based on the nature of the market, the global candy market is very competitive and is marked by the presence of a large number of domestic companies capturing a prominent share in the market. Some of the prominent players include Perfetti Van Melle Group BV, Mondelez International Inc., Mars Incorporated, and The Hershey Company, among others. Owing to the rapidly developing nature of the market, launching a new product has become one of the most important strategies to gain a competitive edge. The players in the market have also been adopting expansion as a key strategy, followed by mergers and acquisitions. These strategic moves have proven to be successful for global players seeking to strengthen their presence in the market.
Candy Market Leaders
The Hershey Company
Nestle SA
Perfetti Van Melle Group B.V.
Mondelez International, Inc.
Mars, Incorporated
*Disclaimer: Major Players sorted in no particular order
