Market Trends of Canada Whey Protein Ingredients Industry
Increasing Demand for Protein-Rich Products
- Consumer demand for protein-rich products is increasing in the country owing to the rising health consciousness. The prevalence of diseases like obesity, heart attack, cholesterol, and others is increasing. Owing to this, the demand for protein-rich products and beverages is increasing. According to StatCan data from 2021, 7.3% of people were diagnosed with diabetes. Whey protein ingredients like isolates and concentrates are being used in different food products like beverages, baby foods, RTE products, and many more.
- Also, the use of whey protein in sports nutrition and beverages is increasing as it helps in muscle building and provides immunity and stamina. Due to increasing obesity issues, consumers are opting for going to fitness centers, which are boosting the demand for protein powders and beverages. The market players are providing whey protein for sports nutrition in the country. For instance, Arla Foods provides whey protein hydrolysate and lacprodan hydro, which is consumed with sparkling water and provides immunity.
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Increasing Demand for Whey Protein Dairy and Dairy Products
- The use of whey protein ingredients in dairy and dairy alternative products is increasing owing to the increasing demand for plant-based and vegan dairy alternatives. Consumers are opting for the consumption of lactose-free dairy products like yogurts and other beverages due to ethical and environmental concerns.
- Owing to this, the market players are innovating plant-based whey protein powders. For instance, Biosteel Canada provides a range of 100% plant-based whey protein powders for sports nutrition to be used with milk.
- Furthermore, the market players are incorporating whey proteins in yogurt, yogurt bars, and other dairy products to increase their nutritional content and functionality. The market players provide whey proteins, especially for dairy products. For instance, Fonterra Co-Operative's NZMP brand provides a range of whey protein isolates and concentrates for its use in milk and dairy products.
