Market Trends of canada pet food Industry
Animal shelters are preferred channels for adoption of cats with the majority adopters being millennials and younger adults
- There is an increase in the adoption of cats as pets in Canada due to the high demand for companionship and less expenditure on pet food for cats than dogs. In Canada, the adoption of cats as pets increased by 2.5% between 2017 and 2022 due to a rise in pet humanization and the lesser area cats require to live compared to dogs. For instance, in Canada, households owning a cat as a pet was 40.1% in 2020, more than that of dog ownership.
- There is an increasing trend of pet humanization among millennials adopting pets, particularly cats, in the country. For instance, in 2020, 54% of the millennials were pet parents and adopted cats to have companionship. This trend was further evident during the pandemic, which helped the rate of adoption to increase. More than 3 million are expected to adopt a pet, including a cat, in 2023. This trend is expected to last longer as the average lifespan of cats is more than 10 years in Canada.
- The animal shelter is one of the key channels for adopting pets, including cats. For cat adoption, cities such as Toronto, Calgary, and Quebec had the highest adoption rate as of 2022, with Toronto accounting for 5% of the adoptions in the country, while Calgary and Quebec accounted for 4% and 1%, respectively. About 80,000 cats are adopted annually from animal shelters as they provide authenticated information regarding health problems to potential adopters before releasing an animal for adoption, which makes animal shelters a preferred option.
- The increase in cat adoption in the country during the forecast period will be due to a rise in pet humanization and the availability of pets from animal shelters.
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Pet parents seeking premium and high-quality pet foods is increasing the expenditure per pet in the country
- Canadian pet expenditure witnessed a consistent upward trend, with an increase of about 14.2% between 2019 and 2022. This rise can be attributed to two key factors: pet humanization and premiumization. As of 2020, a significant 58.0% of Canadians owned at least one pet and considered them integral members of their families, indicating the growing trend of humanization.
- Canadian pet owners are increasingly opting for premium pet foods. For instance, premium pet food brands such as "Acana" grain-free pet food witnessed retail sales growth, registering a CAGR of 7.4% from 2016 to 2020. Similarly, "Hill's Science Diet," offering specialized nutrition for pet weight management and skin health, also experienced a rise in retail sales, registering a CAGR of 7.3% during the same period. This surge in sales reflects the increasing trend of premiumization within the country.
- The average expenditure on pets in Canada has seen a significant increase in recent years. In 2018, the average expenditure amounted to USD 1,347, which rose to USD 1,557 in 2021, marking a substantial growth of 15.5% within three years. However, it is important to note that pet expenditure varies based on the type and size of the animal. As of 2022, the average annual budgets for the three most popular pets in Canada were USD 2,912 for dogs, USD 2,150 for cats, and USD 995 for rabbits. These figures encompass various expenses related to pets, including food, veterinary care, and grooming.
- Among distribution channels, offline stores were the top preference for over 79.0% of pet owners, while online sales accounted for 21.0% of the total pet food market value in 2022. The easy accessibility of online retailing is expected to boost pet expenditure during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- People seeking companionship has driven the adoption of dogs, and it is estimated to continue increasing
- Low-maintenance and other pets that occupy a limited space increased the adoption of other pets
