Market Share of Canada Nutraceuticals Industry
The market is highly competitive, with the presence of many global players. The most active companies in the nutraceuticals market in Canada are General Mills Inc., The Kellogg Company, Nestle SA, HerbaLife International of America Inc., and PepsiCo Inc. These market players have actively expanded their facilities and entered into partnerships, along with new product launches. Companies in the nutraceuticals market are expanding their product portfolios to strengthen their consumer bases and increase their brand visibility in the market. Innovations or new launches occupy the major share of the market, followed by the expansion strategy. The major players are focusing on introducing new products to cater to the interests of consumers. Rising health awareness among consumers has resulted in companies including various natural health ingredients. Including plant extracts is one of the strategies adopted by the key manufacturers in the functional beverage and dietary supplement markets.
Canada Nutraceuticals Market Leaders
HerbaLife International of America Inc.
The Kellogg Company
PepsiCo Inc.
General Mills Inc.
Nestlé S.A.
*Disclaimer: Major Players sorted in no particular order
