Market Trends of Canada Gluten-Free Foods & Beverages Industry
Surge in Demand of Clean Label and Free From Food such as Gluten- free food products
- The significant demand for organic, natural, and good-for-health products has increased the demand for gluten-free products in the Canadian market. Consumers are becoming more aware of the adverse health effects of gluten-containing grains, such as wheat and barley. The rising awareness of free-from ingredients in the country has created an upsurge in the trend of gluten-free claims.
- Consumers are more interested in investing in food and beverages containing free-from ingredients, pushing gluten-free products forward. Alongside this, the rising cases of celiac disease in Canada have also led to the inclination of consumer demand toward gluten-free products.
- Companies are now focusing on new product development, owing to the changing market demand. For instance, in February 2021, Chickapea, a Canada-based gluten-free, organic pasta company, launched its +Greens product line. These kinds of pasta are available in different shapes, such as penne, spirals, and spaghetti, and are made with chickpeas, kale, spinach, and lentils.
- Further, The growing prevalence of gluten intolerance and celiac allergies is the primary reason for boosting the demand for gluten-free food products, such as breakfast cereals, bread, biscuits, cookies, etc., across the region. Therefore, the growing consumer demand for nutritious products and the increasing prevalence of clean-label claims promoting simple ingredients actively support market growth.
- Consumers are inclined towards 'clean living' with healthy dietary preferences, and gluten-free foods are now perceived as mainstream lifestyle products. As a result, manufacturers in the market are launching innovative products to cater to this potential market. They are introducing products with various label claims, such as 'gluten-free,' 'no artificial additives,' and 'reduced sugar' to benefit customers. Therefore, the above-mentioned factors are expected to benefit the market positively.
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Bakery Segment Caters to Larger Portion of the Market
- Bread and other bakery products usually contain gluten as they are majorly prepared from wheat and are not accepted by people who want a gluten-free diet. The demand for gluten-free food has increased recently because of the substantial increase in the demand for gluten-free bread and bakery products. Associations like Canadian Digestive Health Foundation (CDHF) are also playing a prominent role in maintaining the diet patterns of the country, which has extended the opportunities for the gluten-free bread and bakery products market in the country.
- The association also keeps a close watch on the circulation of the gluten-free product in the local market and constantly reviews the regulatory requirements surrounding the gluten-free category keeping a close check on the purity and safety of ingredients being incorporated into the products. The different local and regional players are focused on product innovation to cater to the rising demand of consumers for gluten-free bakery products.
- For instance, in January 2021, a Canadian gluten-free and plant-based baker, Little Northern Bakehouse, launched new gluten-free bread products, namely Organic Original, Organic Ancient Grain, and Organic Oatmeal. These organic and gluten-free bread are certified organic products.
- Moreover, bakery products (especially bread) have been a staple diet for people, especially in this region. The convenience, accessibility, and nutrition profile associated with them are the significant factors that have sustained these products in the modern market. Bakery products are included in people's daily diets in this region, and the growing consumer awareness of all of these factors is expected to boost the growth of this gluten-free bakery products market over the forecast period.
- Also, the rising trends of 'natural nutrition,' 'healthy living,' and 'organic products' have significantly increased the demand for whole wheat, light (low calorie), natural, and additive-free bakery products. Furthermore, the rise in demand for healthy food is driving the demand for whole wheat, gluten-free, and multigrain bakery products. The increased availability of such specialized bakery products will further aid the market's growth during the forecast period.
