Market Trends of Brazil Plastic Packaging Industry
This section covers the major market trends shaping the Brazil Plastic Packaging Market according to our research experts:
Flexible Plastic Packaging is expected to hold large market share
- The flexible plastic packaging market is expected to witness significant growth in the future due to its increased demand in end-use industries, such as food, beverage, cosmetic and personal care, and pharmaceutical.
- Growth in modern retailing, high consumer income, and acceleration in e-commerce activities, especially in the emerging economies, are likely to support the growth of the plastic packaging market during the forecast period.
- Owing to the growing demand, many company's are expanding their facilities in Brazil. Recently, Grupo Lantero opened up a new 7,000 square meters in Sao Paulo, Brazil, to support its operations and produce rigid and flexible plastic packaging in the same facility.
- Due to the Covid 19 outbreak, people are ordering daily staples and fresh food through online channels, which leads to an increase in the demand for flexible plastic packaging. Moreover, the demand for flexible plastic packaging in the pharmaceutical industry remains high as hospitals, drugs, and PPE manufacturers are responding to the crisis.
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By End User Industry, Food is expected to hold the largest market share
- Food packaging is one of the largest users of plastics. The demand for rigid plastic packaging for the food industry is witnessing demand, as they are increasingly replacing traditional materials such as paperboard, metals, and glass, owing to their beneficial properties, such as lightweight and reduced cost.
- In 2020, continued transparency in food packaging was seen trending. Going beyond just the listed ingredients on the label, consumers also want to see the physical product before purchase. Polyethylene terephthalate (PET) bottles are taking over for glass in the single-serve ketchup, condiments, and barbecue sauce markets.
- Dairy, snacks, and confectionery products are the most significant end users of flexible packaging. Advancements in packaging technology, such as modified atmosphere and high-pressure processing, have increased the use of the flexible packaging format for meat, poultry, fruits, and vegetables.
- Frozen products, especially ice creams, require flexibility in terms of the packaging shape. Hence, these products create a demand for flexible plastic packaging solutions. Consumers who are focused on health and prefer organic food are other prominent users of flexible packaging, particularly in the segments of fresh fruits, health bars, salads, and other fresh produce.
