Market Trends of Brazil Hair Care Industry
Increasing Focus on Personal Care
Over the last few years, the general public has placed a greater emphasis on personal care, as the importance of aesthetic appearance has grown. Furthermore, rising per capita disposable income has fueled demand for various hair care products, and these factors are expected to drive the hair care market potential throughout the projection period. Moreover, the rising demand for natural and organic hair care products has encouraged manufacturers to invest in research and development and introduce organic/natural, toxin-free products that are gentle on the scalp and the hair and cater to all hair types. Additionally, manufacturers incorporating plant extracts, natural essences, and herbs have been driving the market in a positive direction.
Hair Care Products like Shampoo are Gaining Importance in the Market
Shampoo products that claim to have additional functionalities such as hair repair and nourishment imparting nature are gaining importance in the market. Moreover, shampoo is one of the most commonly used hair care products in the country. Dry shampoo, and shampoo in small unit packaging tend to drive the market in a positive direction as these products are extensively available in retail establishments like supermarkets and other distribution channels operating in the country. Innovative packing strategies and combo offers offered by the manufacturers in the market encourage consumers in the market to choose these products in the market. For instance, P&G offers shampoo with conditioner combos that have collective claimed functions such as hair loss treatment.
