Market Trends of Brazil Contraceptive Devices Industry
Condoms Segment is Expected to Witness a Significant Growth Over the Forecast Period
- Condoms are expected to witness significant growth over the forecast period. Condoms are barrier contraceptives made from latex rubber, a synthetic rubber called polyisoprene, a very thin plastic called polyurethane, or a synthetic material called nitrile. A condom is a sheath-shaped barrier device used during sexual intercourse to reduce the probability of pregnancy or a sexually transmitted infection (STI). There are both male and female condoms. Their use greatly decreases the risk of gonorrhea, chlamydia, trichomoniasis, hepatitis B, and HIV/AIDS. They also, to a lesser extent, protect against genital herpes, human papillomavirus (HPV), and syphilis. Furthermore, they are cheap and easy to use; thus, they are expected to hold a significant share of the market. Also, the rise in the adoption rates of contraceptive products among consumers is boosting the demand for condoms. Moreover, growing awareness through government initiatives, along with comprehensive sex education programs to reduce the prevalence of sexually transmitted diseases, is driving market growth across Brazil. Therefore, with the increasing rate of STDs, there will be a rapid increase in the demand for contraceptives, which ultimately drives the market.
- The high percentage of the young age population is anticipated to drive the market growth in the country. In July 2022, the Brazilian Institute of Geography and Statistics reported that the group aged 30 and over-represented 56.1% of the country's population in 2021, and the population aged less than 30 years constituted 43.9% of the population. Due to the presence of high among younger sexually active populations where chances of acquiring sexually transmitted infections (STIs) are high, the use of condoms reduces the prevalence of sexually transmitted infections (STIs) and teenage pregnancy. Also, the many government initiatives in the country are making young individuals aware of the use of condoms and the associated risks of unprotected sexual intercourse. Thus, the presence of a higher percentage of the young population in Brazil is associated with the increased use of condoms, thereby driving the studied market.
- The government in the country has introduced different campaigns and comprehensive sex education programs to improve awareness among youth and encourage them to use contraceptives to combat STDs and prevent unwanted pregnancies. For instance, in an article published in SAGE Journals published in March 2022, social marketing has been used to address a variety of health issues in the global south, including the promotion and distribution of condoms for family planning and HIV prevention. The article also reported that the government of Brazil had started promoting condoms heavily with creative and striking ads on TV, radio, and other media in response to an emerging HIV epidemic. Such awareness of condoms is anticipated to bolster the market growth due to the increased adoption of condoms to avoid STDs.
- Furthermore, according to a United Nations estimate, the number of patients living with HIV in Brazil in 2021 was 960,000. Such a huge prevalence in the country is further expected to bolster the segment due to increased adoption of condoms to avoid HIV infections.
- Therefore, the rising prevalence of STDs and rising initiatives from the government, among others, are the factors expected to drive the segment growth.
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Male Segment by Gender is Expected to Hold a Healthy Growth Rate Over the Forecast Period.
- The male segment is anticipated to hold a significant share due to the rise in the adoption of male contraceptives. New, inexpensive, reversible, and safe methods of birth control can assist men in sharing responsibility for contraception with their spouses and decreasing the number of unwanted pregnancies.
- Rising awareness of male contraception is expected to drive the segment's growth. For instance, in June 2021, DKT International, a global non-profit, launched HIV test kits, improved access to contraception, and creative educational marketing efforts to support men's and couples' long-term sexual and reproductive health.
- Furthermore, to honor the LGBTQIA+ community, DKT Brazil introduced special pride edition condoms. Additionally, the nation will encourage young people to use condoms by supporting a "Prudence Party" on the well-known MTV reality TV program Holidays with Ex, which features couples of all sexual orientations and provides contraception for the contestants. Initiatives such as rising awareness will drive the growth of the segment studied due to increased adoption among men.
- Furthermore, according to the Brazil Health Data 2022, the number of outpatient appointments by men for HIV in 2022 in July, August, and September were 37429, 37486, and 37,155. Such a huge number of sexually transmitted diseases (STDs) is men making more aware of the risks associated with them, thereby increasing the demand for male contraception.
- Therefore, the high prevalence of STDs in men and the rising awareness of men's contraception are the factors expected to drive the segment growth.
