Market Size of Brazil Aesthetic Devices Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.04 Billion |
| Market Size (2029) | USD 1.74 Billion |
| CAGR (2024 - 2029) | 10.88 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Brazil Aesthetic Devices Market Analysis
The Brazil Aesthetic Devices Market size is estimated at USD 1.04 billion in 2024, and is expected to reach USD 1.74 billion by 2029, growing at a CAGR of 10.88% during the forecast period (2024-2029).
COVID-19 impacted Brazilian aesthetic devices adversely due to the restrictions on elective procedures, including aesthetic surgical and non-surgical procedures in the country, and supply chain disruptions of aesthetic devices. However, the market reported growth since the restrictions were lifted in the later phase of the pandemic. For instance, per the International Society of Aesthetic Plastic Surgery (ISAPS) 2021 report, 2,723,640 cosmetic procedures were performed in 2021, which reported a growth of 29% when compared to the previous year with 1,929,359 cosmetic procedures. As the COVID-19 cases were under control, the market was re-gaining its pre-pandemic nature in terms of demand for energy and non-energy-based aesthetic devices. Furthermore, due to the rapidly increasing aging population and increasing obese population, the market was believed to witness significant growth over the forecast period.
According to the International Society of Aesthetic Plastic Surgery (ISAPS) 2021 report, chemical peel accounted for 18,480 procedures, non-surgical skin tightening reported for 44,520 procedures, and cellulite treatment accounted for 38,280 procedures. In addition, as per ISAPS 2021 annual report, Brazil ranked second in the world for the number of aesthetic procedures. Furthermore, according to an article published in July 2022 in the Nature Journal, more than 50% population is overweight. Also, the projected prevalence of obesity is estimated to be 33% for women and 25% for men by 2030 in Brazil. Therefore, the high burden of obesity in the country is projected to boost the demand for various fat-reduction aesthetic procedures, thereby accelerating market growth.
The strategic initiatives by market players also contribute to market growth. For instance, in November 2022, SofwaveMedical Ltd received approval from Brazil's health regulatory agency, ANVISA, for Sofwave'sSUPERB device in Brazil. Sofwavedelivers Synchronous Ultrasound Parallel Beam SUPERB technology reduces fine lines and wrinkles. It lifts the eyebrows, neck, and submental area in a single treatment session, regardless of season, skin type, or skin color.
Therefore, the factors mentioned above, such as the high burden of obesity, rising aesthetic procedures, and strategic initiatives by market players, are expected to boost market growth during the forecast period. However, the side effects of aesthetic procedures are estimated to restrain market growth.
