Market Trends of BOPP Films Industry
Beverage Vertical is Expected to Drive the Market Growth
- The production of dairy products is rising, causing the BOPP film market to expand steadily. Milk and dairy products must be stored carefully and shielded from air and light. Danaflex offers a large selection of BOPP film packaging for all cost-effective dairy products, primarily transparent and opaque white. Their protective lacquer protects the ink layer from mechanical and heat impact, together with good sliding behavior during filling operations.
- According to USDEC (US Dairy Export Council), Southeast Asian customers are consciously aware of artificial food ingredients. They prefer flexible packaging that significantly preserves the integrity of natural and clean-label products. The above factor increases the demand for BOPP films in this region.
- Expanding demand from the filtered water, tea, and carbonated soda pop markets further increases the need for advanced packaging. BOPP films are the type of packaging mainly used in the beverages industry owing to their healthy characteristics and inexpensive cost structure.
- For instance, according to Krones, 2022, packed water consumption surpassed 472 billion liters, making it one of the world's most consumed packaged beverage types. Packed alcoholic beverages and milk and dairy ranked second and third, with 272 billion liters and 258.5 billion liters, respectively.
- In line with the same, increasing demand for dairy products will boost market growth in the forecast time frame. Further, as per the study by FAO and US Department of Agriculture, the total production of cow's milk is expected to reach 549 MMT by the end of 2023. All such factors are anticipated to support market growth in the long run.
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North America Account for Significant Market Share
- The demand for eco-friendly packaging options in North America has led to numerous BOPP film suppliers updating their product lines. BOPP films offer transparency in product packaging, allowing customers to inspect the goods quickly. This feature has expanded the region's food, beverage, pharmaceutical, and industrial markets. The United States is home to some leading pet food companies globally. Among the prominent players in the industry are Mars Petcare Inc., Nestlé Purina PetCare, and Hill's Pet Nutrition.
- The pet food industry in the country is robust, driven by a large and growing pet population, strong consumer demand for high-quality pet food, and a culture of pet ownership that places importance on providing nutritious and balanced diets to pets. This is expected to boost the demand for BOPP film in pet food packaging during the forecast timeframe.
- Flexible packaging goods like BOPP films have become the preferred type of packaging in North America, particularly in the food and beverage industry. BOPP films are adaptable and can be customized to meet specific needs. They are also effective in preserving resources and are considered sustainable, aligning with the increasing focus on environmentally friendly solutions.
- Further, according to International Bottled Water Association, In 2022, bottled water was the most popular beverage in the United States, with 25% of total beverage consumption. Energy drinks and value-added water accounted for 1.5% of the least preferred beverages.
- The North American market is also significant regarding meat product consumption and export. The market has been boosted by increased demand for beef and pork products, mainly through the extensive and powerful retail chains present in the region. As a result, there have been numerous expansions and new product debuts in response to the growing demands of end users.
- Overall, the combination of eco-friendliness, transparency, adaptability, resource preservation, and convenience has driven the market expansion and adoption of BOPP films as a favored packaging option in North America, especially in the food and meat product sectors.
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