Market Trends of Blockchain in Retail Industry
Supply Chain and Inventory Management segment is expected to acquire major share.
- Blockchain technology is gaining significant traction in various retail operations, such as supply chains, loyalty programs, and payment processes, to prevent fraud, theft, and detection. For instance, Blockchain tokens can be used for optimization and enhanced fraud protection in loyalty programs. In addition, retailers are rapidly adopting blockchain technology to reduce and even prevent fraud in the supply chain through greater transparency and improved traceability of products.
- Further, due to the COVID-19 pandemic, retailers are rapidly moving towards online and omnichannel to provide enhanced customer experience. However, theft is continuously rising in all mediums, including in-store, e-commerce, and omnichannel, driving the demand for blockchain technology to prevent retail theft and fraud.
- \Moreover, retail theft is becoming a significant challenge for small and large retail enterprises, thus leading to the rapid adoption of blockchain technology in the retail sector. For instance, according to new data released by the U.S. Chamber of Commerce in September last year, Over half (56%) of small retail businesses said they have experienced theft from their stores in the past year.
- Such developments and increasing demand to prevent retail theft and fraud will significantly drive the market over the forecast period.
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North America is Expected to Hold the Largest Market Share
- The North America region is expected to hold a significant share in the blockchain market owing to the early adoption of advanced technology, increasing demand to prevent retail theft coupled with the presence of major market vendors such as IBM Corporation, Oracle Corporation, Amazon Web Service Inc. (AWS), and SAP SE. Market vendors continuously innovate their blockchain solutions for the retail segment to stay ahead of the competition.
- For instance, Amazon Web Service Inc. (AWS) provides a highly reliable, scalable, low-cost infrastructure cloud platform, empowering regional retail businesses. Further, the company offers a blockchain network that allows retailers to communicate and authenticate rewards information faster and transparently without a central authority to manage rewards-related transactions amongst retailers.
- Moreover, retailers like Walmart are integrating blockchain technologies into their supply chains to streamline and maximize operational efficiency. Owing to the advantages offered, such as improved automation of the supply chain and reduced human interference to the minimum, coupled with high traceability, with the help of which one can track supplies in real-time through all the stages of the supply chain and save all the essential information on a decentralized ledger.
- Further, to retain the data authenticity generated by the retail industry, retail businesses in the region are rapidly moving toward the cloud; hence, its security is of utmost importance. The companies operating in blockchain in the retail market in the region are focusing on developing innovative technological solutions coupled with enhanced security features, thus driving the demand for blockchain in the retail market at a rapid pace in the North America region.
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