Beta Carotene Market Size

Beta Carotene Market Analysis

The Beta Carotene Market size is estimated at USD 623.25 million in 2024, and is expected to reach USD 744.89 million by 2029, growing at a CAGR of 3.63% during the forecast period (2024-2029).

• Beta carotene is an organic, strongly colored red-orange pigment that is abundantly found in plants and fruits. Beta carotene has tremendous health benefits as a provitamin A and is also popular as a colorant for food and beverage applications. Beta carotene is a powerful antioxidant, it helps the body scavenge free radicals, thereby limiting the damage to cell membranes, DNA, and protein structures in the cell thus reducing the risk of cancer.
• Increasing preference towards naturally derived ingredients and cleaner label solutions has instigated the natural beta carotene segment's growth.
• The increased demand for immunity-boosting food products and dietary supplements among the consumers has been observed during the COVID-19 pandemic, which has encouraged the key players to innovate in the category. Further, various scientific studies have depicted that the regularly consumption of food products rich in Beta carotene, Ascorbic acid & other essential vitamins are good options to build resilience in the body against viruses such as COVID-19, hence creates a potential market growth for the category.
• Increasing demand for beta carotene in the food industry, coupled with its vivid application in other end-user industries, such as pharmaceuticals for coloring, pro-vitamin A source in dietary supplements, health ingredient in animal feed, antioxidant in cosmetic products, has been propelling the market growth, globally.