Market Trends of Beer Packaging Industry
This section covers the major market trends shaping the Beer Packaging Market according to our research experts:
Glass Packaging is Expected to Hold the Largest Market Share
- Advantages, like reusability and the ability to keep beer fresh for a longer period of time as compared to other alternative packaging materials, the glass packaging method is estimated to hold the highest share in the beer packaging market.
- The returnable glass used for packing beer prevents light from entering the bottle and the beer from being skunked, making it a viable packaging option for companies. Moreover, glass adds an authentic look to the packaging and satisfies various consumer preferences.
- Glass has a zero rate of chemical interactions with products, which reduces the risk of spoilage. Taking the benefits into consideration, glass is estimated to hold the highest share over the forecast period.
- Furthermore, an amber glass beer bottle provides 99.9% protection from ultraviolet (UV) rays. Additionally, glass is a good insulator and it keeps beer colder much longer than any other type of single-use packaging.
- With the increasing beer production in various regions, the packaging market may also witness an increasing demand. Hence, it is driving the beer packaging market forward.
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Asia-Pacific to Witness the Highest Growth Rate
- The Asia-Pacific beer packaging market is primarily driven by changing cultural trends, the expanding population, growing urbanization, and the rising popularity of beer among the younger population.
- Owing to the various investments and higher penetration of beer in different regions, this trend for beer in this region is expected to continue and grow, which in turn, may boost the packaging market.
- Heineken, an Amsterdam-based company, increased its stake in United Breweries, India’s largest beer manufacturer, thereby, offering high growth potential for the beer packaging industry in the country.
- Furthermore, with a significant rise in the number of working-class individuals and the increase in disposable incomes of the people in this region, the adoption of premium and high-quality beers in this region is increasing. Thus, this is driving the beer packaging market.
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