Market Share of Bangladesh Shampoo Industry
Square Toiletries Limited, Kohinoor Chemical Company, Unilever, and Proctor & Gamble are major key players in the toiletries industry in Bangladesh. The introduction of shampoo sachets was a smart strategy adopted by these manufacturers to target the rural population of Bangladesh, which makes up around 62% of the country's population.
Shampoo sachets are a cost-effective alternative to traditional shampoo bottles, making them more affordable for lower-income customers. This economic leverage provided by sachets played a crucial role in the high sales of toiletries in the country.
Bangladesh Shampoo Market Leaders
Johnson & Johnson
Procter & Gamble Company
Keya Group
Unilever plc
Square Group (Square Toiletries)
*Disclaimer: Major Players sorted in no particular order
