Market Share of Bangladesh Hair Oil Industry
The Bangladesh hair oil market is consolidated with the presence of significant players. Brands such as Marico (Parachute), Dabur, Kumarika, Bajaj Corp Ltd, and Emami dominate the market, leaving less room for domestic players. A wide product range, a well-established presence in the Bangladesh hair oil market, and a high distribution network enable key players to hold a significant market share. The major market strategies adopted by the companies are agreements/partnerships, expansion, acquisitions, and new product launches. The introduction of hair oil in different sizes was one of the strategies by the manufacturers. This led to high sales, owing to the economic leverage provided to Bangladesh's lower-income customers.
Bangladesh Hair Oil Market Leaders
Dabur
Kumarika
Emami Limited
Marico
Bajaj Consumer Care
*Disclaimer: Major Players sorted in no particular order
