Market Trends of Bangladesh Candy Industry
Growing Consumer Inclination Towards Sugar-free Candies
- The market's growth is attributed to the widespread impression that sugar-free candies are healthier than their conventional counterparts. The rising sugar consumption trends recorded in past years have been highlighted by the Bangladeshi government, further raising concerns as well as leading to the propagation of awareness programs to encourage consumers to alter sugar intake in their diet.
- Additionally, the rising number of diabetics in the country is fuelling concerns among the population, leading consumers to limit sugar and adopt sugar-free products in their diets. This factor has helped drive the growth of sugar-free candies in Bangladesh. Acknowledging the market prospects, several confectioners are coming up with sugar free-candy offerings. This, in turn, differentiates their offerings and broadens the customer base.
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Fruit Candies are Highly Popular Among Consumers
- Fruit candies are gaining prominence among Bangladeshi consumers, especially among children, as these products are available in bright colors packaging and comprise various forms, such as hard-boiled candy, soft chewing candy, lollipops, center-filled candy, and deposited candy.
- For instance, Pulse, a hard-boiled center-filled spiced candy, gained a significant population, especially children and youth. Originally, it was launched in raw mango flavor in Bangladesh, and later to tap on the opportunity posed by consumer appeal, it was launched in various flavors.
- In addition, soft chew/jelly candies, which come in different flavors, such as strawberry, banana, mango, and orange, are easy to chew and are growing in popularity among Bangladeshi consumers.
