Market Trends of Bakery Enzymes Industry
Demand for Convenient Bakery Goods Augments the Market
- Due to changing dietary patterns and busy lifestyles, there has been a considerable rise in the demand for convenient bakery goods like bread, which also holds the major market share in the bakery products industry. The main driver for the growth of enzymes is the demand for good quality bread with all the desired properties. Bakery products manufacturers are launching new and innovative products in the market to cater to consumer demand for bread and bakery products.
- Owing to this, their demand for baking enzymes like proteases and lipases is increasing. Bread is a staple food in many countries; therefore, its production and consumption are increasing. According to the data from Defra 2021, the weekly consumption of bread per person was 502 grams in 2021.
- In March 2021, International Flavors & Fragrances (IFF), a US-based company, launched EnoveraTM 3001, a dough strengthener, to target label-friendly baking demands in the North American market. The 'enzyme-only' ingredient allows bakers to formulate without compromising dough strength, texture, or taste.
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North America Holds the Largest Market Share
- North America is the largest market for bakery enzymes. The region's high consumption of baked goods is the primary factor responsible for the market growth.
- Enzymes help bakers unlock new differentiated products, innovate with new recipes for evolving consumer preferences, and develop more robust dough for improved shock tolerance to expand market reach. The number of bakers is increasing in the region owing to the increasing demand for bread and bakery products.
- According to Bureau of Labour Statistics (BLS) data from 2022, number of bakers in the United States was 205,300 in 2022. The rising consumer need for increased wellness, convenience, and sustainable and ethical baked products created new growth opportunities for market players, leading to the development of products with better value.
- Moreover, companies are creating label-friendly products to meet consumer needs by reducing added sugar, enhancing nutrition, or removing or substituting existing ingredients without impacting product quality, texture, or taste.
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