Market Trends of Baked Chips Industry
Growing Consumer Demand for Healthier Alternatives to Traditional Snacks
- Consumer preference for healthy alternatives for snacking is increasing across the world, due to which the demand for baked chips is increasing. Since customers are becoming more health conscious and looking for nutritional snacks with the addition of functional components like fiber, vitamins, and antioxidants in their diets, baked chips are preferred as they are low-calorie and nutritive.
- Furthermore, due to increased work-from-home culture and hectic schedules, consumption of packaged food is increased. Owing to this, the prevalence of obesity and other lifestyle diseases is increasing. According to Health Survey England data from 2021, 25.9% of adults in England are obese.
- Hence, owing to the increasing obesity and other health issues, customers are focusing on eating baked chips, which are simultaneously expanding the market to combat the tendency of these diseases.
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Asia-Pacific is the Fastest Growing Market
- The baked chips market in Asia-Pacific is growing rapidly as a result of several factors, including consumer preferences for gluten-free products, a tendency to try new flavors and varieties, and the consumption of chips with moderate sodium content.
- Adding to this, customers have been actively looking for baked chip products that are gluten-free, additive- and preservative-free, and made with a higher percentage of organic or clean-label ingredients. Additionally, the demand for foreign cuisines and flavors is increasing in the region, owing to which the market players are introducing new international flavors of baked chips.
- For instance, in December 2021, TagZ Startup launched baked potato chips with Pop. The product is made without cholesterol, preservatives, palm oil, and gluten. The products are available in different Indian flavors like masala, cream onion, salt, and others. The company also launched international flavors like Beer n Barbeque, Thai Vodka Tom Yum, and Italian Wine 'n Cheese.
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